THE DRUM

1. Girl Geeks: The Drum's top 30 women in digital under 30

   

   

   

   Digital isn’t traditionally known as a female-friendly industry. Perhaps it’s the stereotypical... Read more

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   UK - 12/10/2011

   Digital

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2. Google, Twitter, Financial Times, MediaCom, Coca-Cola: Insight from the IAB Mobile Engage Conference

   Opinion: Little Drummer Boy

   The Internet Advertising Bureau today held its annual Mobile conference, aiming to promote the adoption of mobile as an advertising... Read more

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   Stephen Lepitak - 17/05/2012

   Mobile

3. Reaction: Google takes on Comparethemarket.com, GoCompare and Confused.com as it enters price comparison marketplace

   Opinion: Guest Columnists

   Google is aiming to take on the big boys in the Price Comparison website war, having acquired BeatThatQuote last year, the search engine... Read more

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   Jon Beeston - 02/05/2012

   Digital
4. 

   Q&A with Bruce Hutton, deputy regional chair of IPA and chief executive of Bray Leino

   Bruce Hutton, group chief executive of Bray Leino and regional deputy chair of the IPA answers some questions from The Drum, on the regional advertising industry as well as client budgets, what is going on within his own company Bray Leino and its... Read more

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   UK - 02/11/2011

   Advertising

5. Membership organisations: big challenges, digital answers?

   

   In this article, Adrian discusses findings of a Precedent report which reveals a number of issues... Read more

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   UK - 11/04/2012

   Digital
6. 

   VisitScotland new website aims to become 'definitive guide to Scotland'

   Tourism board VisitScotland has released a new website, which aims to become ‘the definitive guide to Scotland’. ... Read more

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   Scotland - 09/05/2012

   Digital
7. 

   The Drum – New Year’s Honours

   It’s a New Year and time once again for The Drum to dish out its New Year’s Honours. So, which marketing services agencies commanded the most column inches in the past 12 months? Whose bottom ends grew and client lists multiplied? Which agencies... Read more

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   UK - 05/01/2012

   Advertising
8. 

   New campaign aims to attract more companies to Scotland

   Scottish Development International is launching a new campaign to attract inward investment to the country. ... Read more

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   UK - 25/04/2012

   Marketing
9. 

   Sony CEO confirms 10,000 job losses in next year as it aims to turn around fortunes

   Consumer electronic manufacturer Sony’s CEO Kazuo Hirai has confirmed the loss of 10,000 jobs will take place as it aims to revitalise its electronics business, and focus more on the digital mobile sector. ... Read more

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   International - 12/04/2012

   Digital
10. 

    Public Zone wins Contact a Family digital account

    Contact a Family, the national charity for families of disabled children, has appointed Public Zone as its digital agency. ... Read more

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    UK - 16/05/2012

    Digital

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