THE DRUM

1. 

   The Avengers swoop in with a $200 million rescue for Walt Disney

   The Walt Disney company can dry its tears. After dropping $200 million on John Carter earlier this year, its biggest box office flop ever, it pulled in $207 million in America at the weekend - ONE weekend - with the smash hit The Avengers. ... Read more

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   North America - 08/05/2012

   Below the line

   video
2. 

   Disney Junior streaks to No 1 in pay TV for UK preschool kids

   The TV channel Disney Junior which celebrates its first anniversary on Monday has had a record-breaking year and is now the UK's number one pay TV preschool channel. ... Read more

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   UK - 03/05/2012

   Advertising
3. 

   Disney boss exits after $200m. loss (biggest ever) on John Carter film

   Rich Ross, chairman of Walt Disney's film unit, has quit following the company's $200 million loss on the sci-fi picture John Carter. ... Read more

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   United States - 20/04/2012

   Entertainment
4. 

   Film service blinkbox signs Disney deal

   Online movie service blinkbox has signed a deal with Disney UK & Ireland to offer its customers a range of films and TV shows from the studio to buy or rent. ... Read more

   0 comments

   UK - 04/04/2012

   Media
5. 

   VisitScotland and Disney announce joint marketing campaign for Pixar’s “Brave”

   VisitScotland and Disney have announced that they are to collaborate on a joint marketing campaign around Pixar’s latest cinematic release, which happens to be set in the Scottish Highlands. ... Read more

   2 comments

   UK - 02/03/2012

   Advertising

   gallery

6. Nicky Unsworth's Report: IPA Trip to Silicon Valley

   Opinion: Guest Columnists

   Having returned from a study tour conducted by the IPA of the creative companies in Silicon Valley as part of a 14 agency envoy, Nicky... Read more

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   Nicky Unsworth - 13/12/2011

   Advertising
7. 

   Disney to launch Club Penguin magazine

   Disney is set to commence publication of a magazine for its popular Club Penguin virtual world website. ... Read more

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   UK - 04/02/2012

   Entertainment
8. 

   All kicking off: Interview with Manchester City marketers

   The Drum's Cameron Clarke heads to the Etihad Stadium to catch up with Manchester City’s head of marketing, Julian Pate, and head of digital, Richard Ayres, who explain how they are busy establishing the club as an entertainment brand to rival... Read more

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   North West - 20/01/2012

   Digital

   premium

   gallery
9. 

   YouTube and Disney form partnership

   Disney’s interactive arm has today announced that it has formed a partnership with YouTube in order to bring more family-geared videos to the web. ... Read more

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   International - 07/11/2011

   Digital
10. 

    Scots tourist bosses hope for bonanza from 3D Disney movie Brave

    Tourist bosses in Scotland are hoping for a visitor bonanza after the new Pixar 3D film Brave, set in the Scottish Highlands, is released in the US in June. The film's spectacular trailer was launched in Los Angeles this week. The big hope is... Read more

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    Scotland - 15/11/2011

    Marketing

    gallery

    video

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