THE DRUM

1. 

   Bobbies on the tweet: Strathclyde Police tells more than 130 cops to tweet from the beat

   Scotland's largest police force is asking its 134 local inspectors to start tweeting from the beat. ... Read more

   14 comments

   UK - 24/04/2012

   Social Media
2. 

   Coca-Cola unveils its ‘Beat Fleet’ for the Olympic Relay

   Coca-Cola has unveiled its ‘Beat Fleet’ of hybrid vehicles to lead the Olympic Torchbearers, with the aim of creating excitement and handling out commemorative bottles. ... Read more

   2 comments

   UK - 24/04/2012

   Marketing

   gallery
3. 

   Debenhams’ Inclusivity PR campaign established retailer as campaigner of the high street

   This case study outlines how Debenhams developed a PR strategy to include more of their customer base, creating positive feedback and uplifted sales. 42% of Debenhams' sales come from size 14-16 clothing, and it was felt that store mannequins did... Read more

   0 comments

   UK - 28/09/2011

   Public Relations

   premium

   gallery

4. 'Marketing is Dead' says Saatchi & Saatchi CEO - a response

   Opinion: Guest Columnists

   Yesterday, Kevin Roberts, CEO of Saatchi & Saatchi Worldwide proclaimed that 'marketing is dead' while spreaking at the annual IOD... Read more

   6 comments

   Danny Herbert - 26/04/2012

   Marketing
5. 

   AKQA beats The Marketing Store in final of agency/student football tournament at Wembley

   AKQA won an industry football tournament this weekend, held at Wembley, involving ad agency and advertising students. ... Read more

   0 comments

   London - 19/03/2012

   Advertising

   gallery
6. 

   Coca-Cola launches Beat Wall as part of its Olympic campaign

   Coca-Cola, which yesterday unveiled its Olympics TV campaign, has now revealed a giant urban artwork, Beat Wall, to help launch its Move to the Beat campaign. ... Read more

   0 comments

   London - 17/02/2012

   Design
7. 

   New Age Media says Google review spam accusation was good PR and it has ‘contempt’ for other agencies

   North West digital marketing agency New Age Media, accused yesterday of creating spam Google reviews to negatively mark down its competitors, has told The Drum that it has led to the agency being flooded with calls from potential clients, and has ... Read more

   4 comments

   North West - 25/05/2012

   Digital
8. 

   BBC beats ITV in the battle for top-tweeted show at Christmas

   Eastenders was the most tweeted about show over the Christmas period, according to research by Starcom MediaVest Group (SMG). ... Read more

   0 comments

   UK - 19/01/2012

   Entertainment
9. 

   Lurpak teams with Last FM to offer music streaming site with dedicated food inspired playlists

   Dairy brand Lurpak has partnered with music discovery service Last.fm, to develop an online music tool which will generate and stream recipes that are based on food inspired play-lists. ... Read more

   1 comment

   London - 30/04/2012

   Digital
10. 

    Drumbeat creates Go Cruelty Free website

    Manchester agency Drumbeat has created a new Go Cruelty Free website on behalf of BUAV, the campaigners against animal testing.The site allows visitors to search for their favourite household brands and cosmetics products to find out if they have... Read more

    0 comments

    UK - 15/06/2011

    Digital

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