THE DRUM

1. 

   Early Learning Centre launches Swampsterz with Milton Bayer

   The Early Learning Centre has worked with Milton Bayer to create a website for Swampsterz, the store's new collectable toy range.The swamp monster toys are aimed at children between the ages of three and seven and the site built by Milton Bayer... Read more

   0 comments

   UK - 31/08/2010

   Digital
2. 

   Early Learning Centre creates new displays with Milton Bayer

   The Early Learning Centre has rolled out new point of sale and window displays to promote play activities including painting and colouring.The 'Create' campaign was devised with Northampton agency Milton Bayer and represents the first time... Read more

   0 comments

   UK - 23/02/2010

   Advertising

   gallery
3. 

   Milton Bayer appointed by Early Learning Centre

   Children's toy retailer, Early Learning Centre has appointed integrated agency Milton Bayer to create a range of point of sale material for 2010.Early Learning Centre has 215 stores across the UK and 80 worldwide, selling toys that encourage... Read more

   0 comments

   UK - 21/12/2009

   Below the line

4. Is the British Public Condemned to a Lifetime of Bad Customer Service?

   Opinion: Guest Columnists

   Helen Murray, director of consulting for Verint Systems discusses how brands must learn to understand the voice of the customers in order... Read more

   0 comments

   the drum - 27/10/2011

   Marketing

5. What brands can learn from Manchester United's Facebook Timeline

   Opinion: Guest Columnists

   Manchester United was one of the first brands to unveil a Facebook Timeline yesterday. Tom Malcolm, head of consumer at Diffusion, tells... Read more

   2 comments

   Staff Writer - 01/03/2012

   Social Media

6. Making Sport Pay: Sport as a Marketing Medium

   Opinion: Guest Columnists

   As the London 2012 Olympic and Paralympic Games move ever closer, as does the European Championships in Poland and the Ukraine, marketing... Read more

   0 comments

   Rory Maxwell - 27/04/2012

   Marketing

7. Listen up! - Managed properly, big data can offer invaluable insight

   Opinion: Guest Columnists

   The world is moving towards a data driven economy, with companies buying and selling information in order to learn more about their... Read more

   0 comments

   David Parcell - 10/04/2012

   Marketing

8. Tablet penetration increases almost fivefold in a year, but home laptops still dominate

   Opinion: Carat on Media...

   Fiona Booth, Research Manager, looks at the changes in how we're getting online ... Read more

   0 comments

   Carat on Media... - 21/05/2012

   Media
9. 

   70% of customer complaints on social media ignored

   70% of complaints made by customers on social media are ignored, because some companies view it as simply a marketing tool and have no link to the customer contact centre. ... Read more

   1 comment

   UK - 21/05/2012

   Marketing

10. Google, Twitter, Financial Times, MediaCom, Coca-Cola: Insight from the IAB Mobile Engage Conference

    Opinion: Little Drummer Boy

    The Internet Advertising Bureau today held its annual Mobile conference, aiming to promote the adoption of mobile as an advertising... Read more

    0 comments

    Stephen Lepitak - 17/05/2012

    Mobile

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