THE DRUM

1. 

   EasyJet mocks BA's new strapline with 'To Fly. To Save.' ads

   EasyJet has taken a cheeky pop at rival British Airways by parodying BA's new advertising strapline 'To Fly. To Serve.'The budget airline ran its own campaign with the message 'To Fly. To Save.' in the weekend's papers.In a clear nod... Read more

   4 comments

   UK - 26/09/2011

   Advertising
2. 

   EasyJet sponsors Edinburgh International Film Festival

   Budget airline easyJet is sponsoring this year's Edinburgh International Film Festival.As part of the deal, easyJet says it will fly in many of the actors, directors and producers attending this year's festival, which is now underway.Hugh... Read more

   1 comment

   UK - 16/06/2011

   Marketing
3. 

   easyJet launches blog and online community

   Budget airline easyJet has launched its first blog and online community in a bid to reach out to existing and new customers. London agency OMD UK has developed the blog, while the airline recently held a 150-hour "blogger challenge" with... Read more

   0 comments

   UK - 25/02/2011

   Digital
4. 

   Duffy leaves Audi UK to become marketing director for easyJet

   Peter Duffy has been named as easyjet’s new marketing director, joining from Audi UK. Duffy has worked at Audi since May 2007 and has also served as marketing services director at Barclays.At easyJet Duffy will be tasked in the newly formed... Read more

   2 comments

   UK - 14/12/2010

   Marketing
5. 

   EasyJet lands new communications director

   EasyJet has appointed Paul Moore, previously communications and public affairs director at FirstGroup, as its new communications director.Moore, a former director of corporate affairs at Virgin Atlantic Airways, will join EasyJet on 1 November.He... Read more

   0 comments

   UK - 12/10/2010

   Public Relations
6. 

   EasyJet put spoke in the wheel of disabled travellers

   Low cost airline easyJet has come under fire from disability campaigners after preventing thousands of disabled people from boarding its flights.The airline has steadfastly refused to allow on board any one piece wheelchair which weighs more than... Read more

   0 comments

   UK - 23/08/2010

   Public Relations
7. 

   GMG chief exec McCall is leaving (on an easyJet plane)

   Carolyn McCall, chief executive of Guardian Media Group (GMG) is set to leave the company after 24 years to take up the role of chief executive of easyJet. McCall will depart later this year, having acted as chief executive at GMG for the last... Read more

   0 comments

   UK - 24/03/2010

   Media
8. 

   Easyjet previews pan-European ad campaign

   A pan European advertising campaign from easyjet will roll out from today. Read more

   0 comments

   UK - 30/09/2011

   Advertising

   video
9. 

   Easyjet founder plans Fastjet rival

   Sir Stelios Haji-Ioannou, the charismatic founder of low cost airline easyJet, is at it again with plans to launch a rival carrier to his own flagship – FastJet.Ioannou’s move follows accusations that the current management of easyJet... Read more

   1 comment

   UK - 27/09/2011

   Marketing
10. 

    Thomson’s new advert takes aim at easy-Jet

    Thomson Holiday’s new ‘there’s no comparison’ campaign focuses on what makes it different to competitors.The company, owned by TUI, released the advert a week after easy-Jet launched an advert stating that its holidays cost... Read more

    0 comments

    UK - 24/06/2011

    Advertising

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