For the first time ever, brains are set to be auctioned on eBay. Two advertising creatives are selling their brains to the highest bidder in an effort to attract the attention of creative directors, and subsequent job opportunities.
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eBay has launched its first UK TV advertising campaign since 2007 with “Your Shopping Universe”, designed to showcase the online marketplace’s range of brand new products.
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Charity shops including the Royal British Legion and Children in Need are jumping onto the online retailing bandwagon by partnering with eBay to pioneer the auction of their stock.
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Data analysis firm Hutch has created an infographic, showing that eBay users are 61% more likely to be early adopters of new technology, compared to 15% of non-eBay users.
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Email marketing provider dotDigital Group has signed a Memorandum of Understanding with e-Diagloue, which will see dotMailer’s automated email marketing platform available within eBay’s X.commerce platform.
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Internet auction house eBay has shrugged off the economic gloom to record a big increase in its quarterly profits, rising to $1.98bn for the last three months of 2011 versus $559m a year earlier.
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