THE DRUM

1. 

   Google advertising revenues outstrip entire US newspaper industry

   Google now attracts more advertising revenue than the entire US newspaper industry according to new figures published by the Newspaper Association of America. ... Read more

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   United States - 20/03/2012

   Digital
2. 

   BBC set to broadcast London 2012 Olympics in 3D - but not entirely

   The BBC is to broadcast the opening and closing ceremonies of the 2012 Olympic Games in 3D, it has announced, alongside the men’s 100 metre finals. ... Read more

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   London - 16/02/2012

   Media

3. Nurturing Experiential Talent: tips to forge a culture of growth and development

   Opinion: Guest Columnists

   Emma Ede, managing director of iD talks about the limited resources currently available for training and development in the Experiential... Read more

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   Emma Ede - 24/02/2012

   Marketing
4. 

   Women like Pinterest over Facebook, Twitter - but copyright concerns grow

   Social media newcomer Pinterest is already beating Twitter and Facebook when it comes to trust among women in the U.S. ... Read more

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   International - 14/03/2012

   Advertising

5. If Apple owned the Premiership Rights…

   Opinion: Guest Columnists

   Rumours are circulating (again) that Apple or Google may throw their hat into the ring for the TV rights to Premiership games. For a... Read more

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   Duncan Parry - 25/05/2012

   Advertising
6. 

   Infographic: The potential of Facebook’s newsfeed ads vs. IPO valuation

   Webtrends has created an infographic ahead of the Facebook IPO. ... Read more

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   UK - 17/05/2012

   Advertising

   gallery

7. Google, Twitter, Financial Times, MediaCom, Coca-Cola: Insight from the IAB Mobile Engage Conference

   Opinion: Little Drummer Boy

   The Internet Advertising Bureau today held its annual Mobile conference, aiming to promote the adoption of mobile as an advertising... Read more

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   Stephen Lepitak - 17/05/2012

   Mobile
8. 

   BrandOpus creates new masterbrand for Schwartz

   Food brand Schwartz has unveiled the first products bearing its new brand identity. ... Read more

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   UK - 22/05/2012

   Design

   gallery
9. 

   League Against Cruel Sports magazine designed by StudioLR

   The League Against Cruel Sports has unveiled a new supporters magazine created by StudioLR. ... Read more

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   Scotland - 15/05/2012

   Design

   gallery
10. 

    IRN-BRU introduces fans to 'Fanny' in online video

    The latest instalment of Barr’s advertising campaign for IRN-BRU sees the soft drink introduce its fans to ‘Fanny’. ... Read more

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    Scotland - 21/05/2012

    Advertising

    video

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