1. Analysing analytics: how can brands decide what to measure?

    Analysing analytics: how can brands decide what to measure?

    In a series of features, we’ll be looking at the industry’s responses to the questions we posed, to determine the challenges and trends facing analytics in 2012. Here we’re asking: ... Read more

    0 comments
    UK - 18/04/2012
    Digital
  2. A balancing act: can paid and organic search compete?

    Search marketing: Can organic search ever compete with paid?

    In a series of features, we’ll be looking at the industry’s responses to the questions we posed, to determine the challenges and trends facing search marketing in 2012. Here, we’re looking at the question of organic vs. paid search, and whether... Read more

    0 comments
    UK - 14/05/2012
    Digital
    premium
    gallery
  3. What is the main challenge in search marketing?

    What is the main challenge in search marketing?

    In a series of features, we’ll be looking at the industry’s responses to the questions we posed, to determine the challenges and trends facing search marketing in 2012. So, what is the main challenge search marketers face? ... Read more

    0 comments
    UK - 11/05/2012
    Digital

  4. Google updates a step forward for marketers

    Sponsored: Epiphany Solutions

    Last week, as part of the SEO Agenda Setters panel at Internet World, our SEO Project Manager was asked what he made of recent Google algorithm updates that reward SEO’ers who improve site usability, create great content and improve site speed.... Read more

    - 11/05/2012
    Marketing
  5. Epiphany restructure sees Shaw become CEO and Quigley and Skidmore become non-exec directors

    Epiphany restructure sees Shaw become CEO and Quigley and Skidmore become non-exec directors

    Following a year of growth in 2011, London and Leeds search marketing agency Epiphany has put in place an operations board, while managing director Rob Shaw will become CEO and co-founders Shane Quigley and Robin Skidmore will take on non... Read more

    0 comments
    Yorkshire & Humber - 05/03/2012
    Digital
    gallery
  6. Analysing web analytics: Adobe, Steak, Webtrends and others discuss key trends

    Analysing web analytics: Adobe, Steak, Webtrends and others discuss key trends

    From the myriad of analytics systems available, to the constant challenges of multi-channel measurement and developments in mobile tracking, it can be hard to keep track of web analytics. We spoke to analytics experts from across the industry to... Read more

    0 comments
    International - 17/04/2012
    Digital
    premium
    gallery
  7. Analytics focus: data integration and tracking mobile traffic

    Analytics focus: data integration and tracking mobile traffic

    From the myriad of analytics systems available, to the constant challenges of multi-channel measurement and developments in mobile tracking, it can be hard to keep track of web analytics. We spoke to analytics experts from across the industry to... Read more

    0 comments
    UK - 16/04/2012
    Digital
    premium
    gallery
  8. Ten top tips for social media engagement

    Ten top tips for social media engagement

    The Drum hears from social voices in the marketing communications industry to find out their top tips for social engagement. ... Read more

    0 comments
    UK - 28/03/2012
    Social Media
  9. Live Blog: The Drum's Digital Sessions featuring Lord Michael Grade, Number 10's Nick Jones and ITV's Simon Dalglish

    Live Blog: The Drum's Digital Sessions featuring Lord Michael Grade, Number 10's Nick Jones and ITV's Simon Dalglish

    The Drum's Digital Session conference will include keynote speakers such as former BBC and ITV chief Lord Michael Grade, Nick Jones, head of digital at Number 10 and Simon Dalglish, group commercial director at ITV. ... Read more

    0 comments
    London - 24/05/2012
    Digital
  10. The impact of social media on public relations

    The impact of social media on public relations

    What effect is social media having on PR? ... Read more

    1 comment
    UK - 21/03/2012
    Public Relations

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