1. You want the truth? There is no absolute truth when it comes to choosing agencies.

    Opinion: Guest Columnists

    Diane Young, director of the Recommended Agency Register (RAR) argues there are strong parallels between the world of high finance and... Read more

    1 comment
    Diane Young - 02/05/2012
    Marketing
  2. What role does mobile play in the growth and future of seach marketing?

    What role does mobile play in the growth and future of seach marketing?

    In a series of features, we’ll be looking at the search industry’s responses to the questions we posed, to determine the challenges and trends facing search marketing in 2012. Today we are looking at the role of mobile within search. With 67% of e... Read more

    0 comments
    UK - 15/05/2012
    Marketing
  3. Search marketing: How has Google’s Panda algorithm update altered the industry?

    Search marketing: How has Google’s Panda algorithm update altered the industry?

    In a series of features, we’ll be looking at the industry’s responses to the questions we posed, to determine the challenges and trends facing search marketing in 2012. ... Read more

    0 comments
    International - 11/05/2012
    Digital
    premium
    gallery
  4. Analytics focus: data integration and tracking mobile traffic

    Analytics focus: data integration and tracking mobile traffic

    From the myriad of analytics systems available, to the constant challenges of multi-channel measurement and developments in mobile tracking, it can be hard to keep track of web analytics. We spoke to analytics experts from across the industry to... Read more

    0 comments
    UK - 16/04/2012
    Digital
    premium
    gallery
  5. Why web analytics is a key element of successful marketing strategy

    Why web analytics is a key element of successful marketing strategy

    In a series of features, we’ll be looking at the industry’s responses to the questions we posed, to determine the challenges and trends facing analytics in 2012. In this feature, contributors tell us why they see web analytics as an essential... Read more

    1 comment
    UK - 13/04/2012
    Digital
  6. Analytics focus: Why do advertisers implement Google Analytics, even with an enterprise solution in place?

    Analytics focus: Why do advertisers implement Google Analytics, even with an enterprise solution in place?

    From the myriad of analytics systems available, to the constant challenges of multi-channel measurement and developments in mobile tracking, it can be hard to keep track of web analytics. We spoke to analytics experts from across the industry to... Read more

    0 comments
    International - 13/04/2012
    Digital
    premium
    gallery

  7. Weekend TV Round UP : 5/6 May

    Opinion: Carat on Media...

    Overview by the Carat Broadcast Team ... Read more

    0 comments
    Carat on Media... - 08/05/2012
    Media

  8. Weekend TV Round UP : 21/22 April

    Opinion: Carat on Media...

    Overview by the Carat Broadcast Team ... Read more

    0 comments
    Carat on Media... - 24/04/2012
    Media
  9. YouTube celebrates 7th birthday with thank-you note to viewers

    YouTube celebrates 7th birthday with thank-you note to viewers

    It’s been seven years this month since prolific video sharing service YouTube first emerged and to celebrate the occasion YouTube has published a bevy of statistics to bolster its claims on world domination. ... Read more

    1 comment
    UK - 21/05/2012
    Digital
    video
  10. Own-label NPD takes over branded for the first time

    Own-label NPD takes over branded for the first time

    The proportion of own label New Product Development (NPD) overtook branded in the UK in 2011, according to Mintel. ... Read more

    0 comments
    UK - 23/05/2012
    Marketing

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