THE DRUM

1. Why facebook can only fail

   Opinion: Mike Ryan

   Facebook has been making the headlines for its recent IPO and its valuation at over $100 billion, but is it likely to drive the social... Read more

   7 comments

   - 22/05/2012

   Social Media

2. The 10 most important developments in search – outside of Google

   Opinion: Guest Columnists

   Recent changes to Google’s algorithm continue to impact on digital marketing strategies. But what about other industry changes, aside... Read more

   1 comment

   Lisa Wisniowski - 10/05/2012

   Digital
3. 

   How King.com, the second largest games developer on Facebook, plans to capitalise on Facebook’s IPO

   As Facebook begins trading on the New York Stock Exchange in the third largest US IPO, brands like King.com are hoping to capitalise on the new opportunities that should arise. ... Read more

   0 comments

   International - 25/05/2012

   Social Media

4. Running behind on the Facebook page update? A quick how-to guide for businesses

   Opinion: Guest Columnists

   Tomorrow Facebook Pages will transition to the new layout, so a Facebook spokesperson has provided a few last minute tips and tricks to... Read more

   0 comments

   Facebook spokesperson - 29/03/2012

   Social Media

5. In full, Mark Zuckerberg's remarkable letter to potential Facebook investors

   Opinion: Letter from America

   Mark Zuckerberg at 27 may well be the richest young man on earth right now - and could be $28 billion richer, according to some... Read more

   4 comments

   Noel Young - 02/02/2012

   Social Media

6. Facebook is big but it’s certainly not cool. Here’s why that’s a good thing.

   Opinion: Guest Columnists

   There’s been a lot of talk in the press about what Facebook needs to do to stay relevant and build on the fantastic job they’ve done of... Read more

   1 comment

   Pete Wood - 22/05/2012

   Advertising
7. 

   The man behind Friends Reunited's relaunch talks privacy, Facebook and making money from memories

   As Friends Reunited relaunches today, The Drum asks the man behind its comeback, Brightsolid CEO Chris van der Kuyl, how he plans to return the site to its early noughties glories when it attracted more than 20 million users. ... Read more

   2 comments

   UK - 27/03/2012

   Social Media

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8. 

   Infographic: The potential of Facebook’s newsfeed ads vs. IPO valuation

   Webtrends has created an infographic ahead of the Facebook IPO. ... Read more

   0 comments

   UK - 17/05/2012

   Advertising

   gallery

9. Inflating the Facebook bubble with Instagram

   Opinion: A Word To The Wise

   Stephen Graham of WPR Digital and Willoughby PR takes a look at Facebook's $1bn acquisition. ... Read more

   1 comment

   Willoughby PR - 11/04/2012

   Social Media

10. The Potential for Facebook search

    Opinion: Guest Columnists

    With rumours circulating of Facebooks move towards the development and implementation of its own search strategy to rival that of Google,... Read more

    1 comment

    Mark Oldfield - 05/04/2012

    Social Media

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