THE DRUM

1. Girl Geeks: The Drum's top 30 women in digital under 30

   

   

   

   Digital isn’t traditionally known as a female-friendly industry. Perhaps it’s the stereotypical... Read more

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   UK - 12/10/2011

   Digital

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2. MediaCom Edinburgh analysis: TV in 2012

   Opinion: Guest Columnists

   Sean Japp, head of TV for MediaCom Edinburgh, offers the first of his bi-montly reports offering more understanding of TV as a medium. ... Read more

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   Sean Japp - 21/02/2012

   Media

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3. Why do we spend so little time on keywords?

   Sponsored: theEword

   Every digital campaign has a weak point – the sub-section that was overlooked because of time constraints or lack of knowledge. Neither is an excuse, and it’s these weak points that will dictate the performance of the campaign and limit the... Read more

   - 11/05/2012

   Digital

4. Five ways the new Facebook Timeline will impact brands

   Opinion: Guest Columnists

   As Facebook continues to roll out its timeline, Karen Hawey, consultant at digital management consultancy Reform highlights five reasons... Read more

   4 comments

   Karen Hawey - 08/03/2012

   Marketing
5. 

   Who will replace Sly Bailey as Trinity Mirror CEO? The Drum looks at the contenders

   Trinity Mirror stalwart Mark Hollinshead has been installed as one of the early favourites to take over from Sly Bailey as the company's chief executive, but The Drum understands that he faces stiff competition for the post from rival candidates... Read more

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   UK - 24/05/2012

   Media

6. Five domain name tips to help market your brand

   Opinion: Guest Columnists

   In the UK, 65% of all print and television advertising now includes a web address and provides a direct call to action for consumers in... Read more

   4 comments

   Phil Kingsland - 22/05/2012

   Digital

7. Why Johnston Press is beginning to look more like Johnston Digital

   Opinion: Gordon Young

   Johnston Press has been in the headlines over the last few days – first of all it was redundancies at papers such as The Scotsman which... Read more

   1 comment

   Gordon Young - 17/04/2012

   Media
8. 

   Digital campaign aims to get more people into caravans

   The Caravan Club has launched a new digital campaign to try to get more people into caravanning.The ‘Find The Freedom’ campaign, handled by Five by Five, aims to increase awareness of "the delights of UK touring and its viability... Read more

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   UK - 10/08/2011

   Digital
9. 

   Garmin asks for favourite things in new Facebook campaign

   Garmin UK is launching a new campaign encouraging people to share their favourite things on its Facebook page for a chance to win one of its GPS tracking devices which can be attached to any treasured posession.Each week the best entries will... Read more

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   UK - 09/08/2011

   Social Media
10. 

    Are festivals dead? Opportunities for brands to play the field at Bestival, Glastonbury & Kendal Calling

    Are festivals dead, or are they a level playing field for brands? This article explores the festivals thriving in an overcrowded market, and the experiences these open up for brands willing to take the stage. ... Read more

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    UK - 04/05/2012

    Entertainment

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