THE DRUM

1. 

   Accord Mortgages unveils Flash and rich media banners created by Digital Consortium

   Yorkshire Building Society has unveiled Flash and rich media banners, created by Digital Consortium, to promote its move into the buy-to-let market through intermediary lending subsidiary Accord Mortgages. ... Read more

   1 comment

   Yorkshire & Humber - 16/03/2012

   Advertising
2. 

   Will Flash Sales and Daily Deals be just a Flash in the pan?

   Ryan Deutsch, VP Emerging Media at online marketing consultancy StrongMail discusses the role of flash sales and daily deals with the rise of Groupon and similar online companies, and just how such companies can remain successful.In the UK, it is... Read more

   0 comments

   UK - 08/04/2011

   Digital
3. 

   Beckham is Super Bowl bound - for a 30-second flash in his undies

   David Beckham is to appear on American TV screens during the Super Bowl on February 5 - in his underwear. Retailer H&M has booked its first-ever Super Bowl ad, to introduce its David Beckham Bodywear collection. ... Read more

   0 comments

   International - 20/01/2012

   Advertising
4. 

   Adobe, A-B-O-U-T face! Flash is dropped for mobiles

   Adobe has handed Apple's Steve Jobs a belated victory with its announcement today that it is stopping development of its Flash player software for mobile devices .Instead it will focus its efforts on HTML 5. ... Read more

   0 comments

   International - 09/11/2011

   Digital

5. Exhibition dos and don’ts: Stand out from the crowd, plan early, be unique

   Opinion: Guest Columnists

   Richard Proctor, international sales manager at Clip Display, gives a round up of the numerous aspects to take into consideration when... Read more

   0 comments

   Richard Proctor - 23/05/2012

   Events
6. 

   Flash of inspiration: experiential football event packs a punch for Tennent's Lager

   Tennent's wanted to create buzz around its new football sponsorship. It wanted to create a disruptive event that would engage both fans and the media for its launch. This case study outlines the PR strategy behind the event, which was created,... Read more

   0 comments

   Scotland - 10/10/2011

   Events

   premium

   gallery

7. Marketing needs more polymaths. More magic please, but underpinned by logic.

   Opinion: Paul Frampton

   Today, the VP of Marketing for Unilever, Marc Mathieu was pronounced the most powerful UK marketer by Marketing magazine. High acclaim... Read more

   2 comments

   Paul Frampton - 16/05/2012

   Advertising
8. 

   Flash 11 to enable 3D acceleration

   Flash 11 will make use of your home computer’s graphics card, enabling “console quality” games to be produced. Read more

   0 comments

   UK - 29/09/2011

   Digital

   video
9. 

   Seven highlights ‘a world without Adobe’ via the guardian

   Seven, the content marketing agency, has produced a peek into a ‘world without Adobe’ to highlight the rich media environment which the software enables for digital publishers. ... Read more

   0 comments

   UK - 21/05/2012

   Digital
10. 

    Microsoft drops support for Flash in Windows 8 Metro interface

    Microsoft has said that it is dropping support for Adobe Flash in its Windows 8 Metro interface, although it will still be supported Windows 8 desktop interface and the desktop version of IE.The new Windows operating system was unveiled on... Read more

    0 comments

    International - 16/09/2011

    Digital

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