THE DRUM

1. 

   Flybe marketing manager: We believe our repositioning takes us way beyond the rest of the sector

   This week, Flybe has announced a brand repositioning to ‘Making flying better’, which it will start to roll out straight away. The Drum caught up with Simon Lilley, Flybe’s marketing manager, to discuss why the repositioning took place and how it... Read more

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   London - 27/04/2012

   Marketing
2. 

   Flybe announces repositioning to ‘Making flying better’, with £9m marketing campaign set to launch

   Flybe has announced that it has undergone a brand repositioning, featuring the strapline ‘Making flying better’, as it aims to promote transparency in pricing, with a marketing campaign to launch this weekend. ... Read more

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   UK - 26/04/2012

   Advertising
3. 

   Pitch news: Sky, Department of Health and Electrolux briefs under review

   ... Read more

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   International - 20/02/2012

   Advertising

   premium
4. 

   Cocktail Marketing appointed by Flybe

   Cocktail Marketing has been appointed by Flybe to secure promotional relationships for the airline service.Partnership marketing agency Cocktail Marketing is to secure the relationships with lifestyle brands that match Flybe’s 2011/2012... Read more

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   UK - 28/06/2011

   Marketing
5. 

   ASA orders Flybe to drop “misleading” ad

   The Advertising Standards Agency has ordered Exeter-based budget airline, Flybe to drop an advert because it was “misleading”.The airline, which invested £3 million in marketing a new, creative look last summer had failed to make... Read more

   0 comments

   UK - 06/04/2011

   Advertising
6. 

   Flybe to spend £3 million marketing new creative look

   Europe’s largest regional airline Flybe is set to spend around £3 million over the rest of 2010 to promote its new campaign having launched a new creative style across all of its media and communications materials featuring its... Read more

   1 comment

   UK - 28/07/2010

   Marketing

   gallery
7. 

   Vodafone, Sky and Argos among Performance Marketing Awards shortlist

   Campaigns for the likes of Sky, O2 and Virgin Media are among those shortlisted for this year's Performance Marketing Awards. ... Read more

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   UK - 01/03/2012

   Marketing
8. 

   Parkdean holidays gets Nobull with PR appointment

   Nobull Travel, a division of PR, events and design consultancy, Nobull Ltd, has been appointed to handle public relations for Parkdean Holidays.Parkdean Holidays (www.parkdean.com), headquartered in Newcastle, has 24 family holiday parks across... Read more

   0 comments

   England - 31/03/2009

   Advertising

9. Glasgow firm goes airborne

   Adplus, the Glasgow-based outdoor media specialist, has been contracted by London-based EyeLevel to sell adspace on its ‘TrolleyPops’ system.TrolleyPops are digital devices which fit onto the sides of airplane sales trolleys, enabling... Read more

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   Scotland - 15/12/2005

   Advertising
10. 

    Virgin Atlantic named brand of the decade at Travel Marketing Awards

    The Travel Marketing Awards took place last night, aiming to recognise and reward the very best creative work in the travel sector.Virgin Atlantic was named ‘Travel Brand of the Decade’ by the Chartered Institute of Marketing’s... Read more

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    UK - 25/03/2011

    Marketing

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