THE DRUM

1. If Apple owned the Premiership Rights…

   Opinion: Guest Columnists

   Rumours are circulating (again) that Apple or Google may throw their hat into the ring for the TV rights to Premiership games. For a... Read more

   0 comments

   Duncan Parry - 25/05/2012

   Advertising
2. 

   Are social shares the new link building? The role of social media in search marketing

   A recent experiment conducted by US search company TastyPlacement tested the impact social media can have on organic search results, taking into account Twitter followers, retweets, Facebook shares and Google+ activity. The key result was that +1s... Read more

   3 comments

   UK - 11/05/2012

   Digital

3. As the Premier League reaches its climax, we reveal the top 20 football ads of all time

   

   

   

   Here's a little something to get you in the mood for this weekend's Premier League deciders: 20... Read more

   1 comment

   UK - 11/05/2012

   Advertising

   video
4. 

   Nivea For Men unveils Euro 2012 Football Championship ad with Draftfcb

   Nivea For Men has unveiled a new £2m ad to run before and throughout the Euro 2012 Football Championship, to show its support for the England team. ... Read more

   0 comments

   London - 25/05/2012

   Advertising

   gallery

   video
5. 

   BBC signs new Football League highlights deal

   The BBC has signed a new deal to continue broadcasting The Football League Show for a further three more seasons. ... Read more

   0 comments

   UK - 21/05/2012

   Media
6. 

   Manchester City Football Club checks into Foursquare partnership

   Manchester City has become the first Premier League club to partner with the location-based social network Foursquare. ... Read more

   1 comment

   UK - 17/05/2012

   Digital
7. 

   Kelvin MacKenzie brands BSkyB’s £195m Football League deal ‘illegal’

   Former Sun editor Kelvin MacKenzie has spoken out against a £195m deal signed by BSkyB to broadcast Football League matches as “wholly illegal”. ... Read more

   1 comment

   UK - 09/05/2012

   Media
8. 

   Cardiff City Football Club fans see red over mooted rebrand

   Cardiff City Football Club’s Malaysian owners are said to be mulling a break with the past by undertaking a complete rebrand that could consign the clubs historic blue strip to history. ... Read more

   1 comment

   UK - 09/05/2012

   Marketing

9. PR Analysis: Kenny Dalglish's gaffes show managers need PR people in the dug-out

   Opinion: Guest Columnists

   Liverpool FC and its manager Kenny Dalglish have come in for criticism over their handling of the Luis Suarez racism affair. Jonathan... Read more

   4 comments

   Staff Writer - 14/02/2012

   Public Relations
10. 

    The Football Association blasts The Sun's 'unacceptable' Roy Hodgson front page

    The Football Association has criticised The Sun newspaper for its 'unacceptable' headline mocking Roy Hodgson's manner of speech. ... Read more

    2 comments

    UK - 02/05/2012

    Media

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