THE DRUM

1. 

   Acquisio CMO comments on Facebook ads following General Motors pull-out

   With General Motors deciding to stop advertising on Facebook, saying that the ads had "little impact on consumers", Acquisio CMO Marc Poirier has commented on his views on Facebook ads. ... Read more

   1 comment

   UK - 16/05/2012

   Advertising

2. General Motors - How the brand turned around its fortunes to post record profits so quickly

   Opinion: Guest Columnists

   This week, General Motors announced its highest profits in the automotive company's 103 year history, just two years after the company... Read more

   0 comments

   JR Little - 17/02/2012

   Marketing

3. Global Media Contracts: Good and really bad for brands?

   Opinion: Guest Columnists

   Carat's winning of the global media account for General Motors, worth roughtly around $3b dollars a year, has led Grape Digital managing... Read more

   0 comments

   Mark Malone - 31/01/2012

   Social Media
4. 

   What will the global £3bn General Motors media account win mean for Carat and Aegis?

   Marketing journalist and former editor of The Drum, Mairi Clark discusses the implications for Aegis owned media group Carat following its appointment for the global General Motors media account. ... Read more

   0 comments

   International - 30/01/2012

   Advertising
5. 

   General Motors appoints Carat as global media partner with annual spend of $3bn

   General Motors has announced the appointed of Carat as its global media partner following a full agency review at the end of last year. ... Read more

   0 comments

   International - 25/01/2012

   Advertising
6. 

   Aegis Media announces 'strong' preliminary financial results for 2011 with 20% growth in group revenue

   Aegis Group, which owns Carat, Glue Isobar and IProspect, has reported a ‘strong’ year end result for 2011, with group revenue growth of 20%, rising to £1,135 million. ... Read more

   0 comments

   International - 15/03/2012

   Advertising
7. 

   Johnston Press reports 9% decline in ad revenue

   Johnston Press has reported a 9% decline in total advertising revenues in the year to May 17. ... Read more

   0 comments

   UK - 17/05/2012

   Media
8. 

   McCann's Birmingham wins General Motors UK ad account

   General Motors UK has appointed McCann Erickson Birmingham to handle its retailer marketing account for Vauxhall, Saab and Chevrolet. The appointment is understood to be one of the largest pieces of business to enter the regions and will see the... Read more

   38 comments

   UK - 24/07/2009

   Advertising
9. 

   SAAB comes down to earth : sold to Chinese firms for just E100 million

   SAAB, the famous Swedish car company, "Born from jets" as one of its ad slogans said, is set to be sold to two Chinese companies for €100 million - to be paid in instalments. ... Read more

   0 comments

   International - 28/10/2011

   Marketing

   video
10. 

    Facebook now valued at $104.2 billion on the eve of NASDAQ stock exchange trading

    Facebook has raised its flotation price to $34-$38 a share for when it begins trading on the NASDAQ stock exchange on Friday which values the social network at $104.2 billion - the most expensive US company to go public. ... Read more

    0 comments

    UK - 16/05/2012

    Social Media

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