1. Reaction: Google takes on Comparethemarket.com, GoCompare and Confused.com as it enters price comparison marketplace

    Opinion: Guest Columnists

    Google is aiming to take on the big boys in the Price Comparison website war, having acquired BeatThatQuote last year, the search engine... Read more

    0 comments
    Jon Beeston - 02/05/2012
    Digital
  2. New Go Compare ad created by Amazing Spectacles

    New Go Compare ad created by Amazing Spectacles

    The latest Go Compare ad, ‘Big Bad Wolf’, which launched yesterday, was created by animation studio Amazing Spectacles. ... Read more

    0 comments
    London - 20/02/2012
    Design
    video

  3. The Drum readers' most memorable TV ads of 2011

    We asked The Drum’s Twitter followers to name what they thought the most memorable ads of 2011... Read more

    0 comments
    UK - 22/12/2011
    Advertising
    video
  4. Go Compare to review £28m ad account

    Go Compare to review £28m ad account

    The most annoying run of adverts on television today, Go Compare’s opera singing antics, could be about to end after the price comparison website called a review of its £28m advertising account. ... Read more

    9 comments
    UK - 12/01/2012
    Advertising

  5. Why do we spend so little time on keywords?

    Sponsored: theEword

    Every digital campaign has a weak point – the sub-section that was overlooked because of time constraints or lack of knowledge. Neither is an excuse, and it’s these weak points that will dictate the performance of the campaign and limit the... Read more

    - 11/05/2012
    Digital
  6. GoCompare launches new website with INDEZ

    GoCompare launches new website with INDEZ

    GoCompare has launched a new website, created by INDEZ, to coincide with the revelation of its £28 million marketing contract with Carat. ... Read more

    0 comments
    Scotland - 02/12/2011
    Digital
  7. Go Compare singer finally silenced after losing his voice

    Go Compare singer finally silenced after losing his voice

    Gio Compario, the operatic frontman for Go Compare’s TV advertising campaign, has been temporarily forced out of action after losing his voice.Compario, real name Wynne Evans, blames his enforced vocal silence not on singing his lungs out on... Read more

    3 comments
    UK - 06/04/2011
    Advertising
  8. Chris van der Kuyl

    The man behind Friends Reunited's relaunch talks privacy, Facebook and making money from memories

    As Friends Reunited relaunches today, The Drum asks the man behind its comeback, Brightsolid CEO Chris van der Kuyl, how he plans to return the site to its early noughties glories when it attracted more than 20 million users. ... Read more

    2 comments
    UK - 27/03/2012
    Social Media
    gallery
  9. Meaningful retail brands: Q&A with Kate Cox of MPG Media Contacts

    Meaningful retail brands: Q&A with Kate Cox of MPG Media Contacts

    The Drum caught up with Kate Cox, head of strategy at MPG Media Contacts, to talk about the company’s recent Meaningful Brands research and how retailers might become more meaningful in 2012. Cox discusses some of the findings of the Meaningful... Read more

    0 comments
    UK - 28/03/2012
    Marketing
    premium
  10. Are price comparison sites in breach of financial advice regulations?

    Are price comparison sites in breach of financial advice regulations?

    Concerns have been raised to price comparison websites that they are not treating consumers fairly. David Gallagher, solicitor for McClure Naismith discusses whether they are breaching financial advice regulations. The FSA state in their letter... Read more

    0 comments
    UK - 01/07/2011
    Media

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