THE DRUM

1. The 10 most important developments in search – outside of Google

   Opinion: Guest Columnists

   Recent changes to Google’s algorithm continue to impact on digital marketing strategies. But what about other industry changes, aside... Read more

   1 comment

   Lisa Wisniowski - 10/05/2012

   Digital
2. 

   Search marketing: How has Google’s Panda algorithm update altered the industry?

   In a series of features, we’ll be looking at the industry’s responses to the questions we posed, to determine the challenges and trends facing search marketing in 2012. ... Read more

   0 comments

   International - 11/05/2012

   Digital

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3. How to create great Search campaigns

   Sponsored: Found

   It’s a recognised fact that the Search space is ever-evolving, but the latest round of developments on the horizon could dramatically change our Search landscape forever. ... Read more

   - 11/05/2012

   Digital

4. Google Penguin out to floor website Malpractice

   Opinion: Guest Columnists

   With Google's launch of its new algorithm, Alex Wares, managing director at search marketing agency Mediarun discusses the impact it... Read more

   2 comments

   Alex Wares - 04/05/2012

   Digital

5. Reaction: Google takes on Comparethemarket.com, GoCompare and Confused.com as it enters price comparison marketplace

   Opinion: Guest Columnists

   Google is aiming to take on the big boys in the Price Comparison website war, having acquired BeatThatQuote last year, the search engine... Read more

   0 comments

   Jon Beeston - 02/05/2012

   Digital
6. 

   Cashing in on Twitter: Sales director Bruce Daisley explains how the micro-blogging site will make money

   Bruce Daisley, sales director for Twitter took some time out ahead of speaking at this year’s SAScon search, analytics and social media conference in Manchester to answer a few questions about both his plans for speaking at the event, and what’s... Read more

   0 comments

   London - 14/05/2012

   Social Media

7. Controversial Digital Strategies : Google Encrypting Search Referrers

   Opinion: Guest Columnists

   As the largest online brands such as Google, Facebook and Twitter continue to dominate the world and develop their strategies to offer... Read more

   0 comments

   Duncan Parry - 09/03/2012

   Advertising

8. Superbrand Index 2012 - a review of the top 10 brands including Rolex, Coca-Cola and Google

   Opinion: Guest Columnists

   Yesterday, this year's list of the top 200 Superbrands was announced, with Rolex, Coca-Cola, Google, Mercdes-Benz and the BBC, making the... Read more

   4 comments

   Staff Writer - 28/02/2012

   Marketing

9. Google, Twitter, Financial Times, MediaCom, Coca-Cola: Insight from the IAB Mobile Engage Conference

   Opinion: Little Drummer Boy

   The Internet Advertising Bureau today held its annual Mobile conference, aiming to promote the adoption of mobile as an advertising... Read more

   0 comments

   Stephen Lepitak - 17/05/2012

   Mobile

10. Why social media is essential to SEO

    Sponsored: Branded 3

    At the turn of 2012, the SEO industry was rife with predictions heralding a new dawn in which authoritative signals from trusted social networks would have a huge impact on rankings. ... Read more

    - 11/05/2012

    Social Media

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