THE DRUM

1. Girl Geeks: The Drum's top 30 women in digital under 30

   

   

   

   Digital isn’t traditionally known as a female-friendly industry. Perhaps it’s the stereotypical... Read more

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   UK - 12/10/2011

   Digital

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2. Why Johnston Press is beginning to look more like Johnston Digital

   Opinion: Gordon Young

   Johnston Press has been in the headlines over the last few days – first of all it was redundancies at papers such as The Scotsman which... Read more

   1 comment

   Gordon Young - 17/04/2012

   Media

3. Why modernise the definition of PR? PRSA chair Corbett explains

   Opinion: Guest Columnists

   The Drum editor Gordon Young recently took a look at the Public Relations Society of America's plans to redefine the meaning of PR. Here,... Read more

   5 comments

   Staff Writer - 06/02/2012

   Public Relations

4. Gordon Young's Draft Leader: Why even the PR profession has asked...what is PR?

   Opinion: Gordon Young

   I don’t want to bore readers by talking about how exciting these current times are. However, last week I came across more compelling... Read more

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   Gordon Young - 26/01/2012

   Public Relations
5. 

   The Drum 09/12/2011 – Leader by editor Gordon Young

   In the latest issue of The Drum magazine, published on 9 December, The Drum’s editor Gordon Young reflected on 2011 and looked forward, suggesting reasons to be cheerful. Read more

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   UK - 14/12/2011

   Digital

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6. 

   The Drum's Gordon Young wins top individual accolade at Scottish Magazine Awards

   The Drum's founder and editor Gordon Young has received the most prestigious accolade for an individual working in Scottish magazine publishing. ... Read more

   3 comments

   UK - 01/12/2011

   Media
7. 

   Editor's comment: Does Warren Buffett believe rumours of print's demise have been exaggerated?

   Two years ago legendary US business mogul Warren Buffett appeared to dismiss the newspaper industry as a busted flush. Now he is spending $200m to buy his local paper. The Drum's editor Gordon Young looks at the reasons behind this eye-catching... Read more

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   International - 01/12/2011

   Media
8. 

   How to create a miles better original modern city marketing campaign: Five vital ingredients

   The Original Modern strategy in Manchester is back in the news, after a speech by chairman Nick Johnson. Gordon Young reviews the hundreds of city campaigns he has reported on over the years, to distill what he believes are the vital ingredients... Read more

   2 comments

   UK - 17/11/2011

   Marketing

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9. 

   Gordon Young's draft leader: The trouble with Facebook

   Facebook reacted arrogantly to suggestions that its popularity is on the wane.
 According to some it has lost 6m users in the US alone. These reports are ‘Wrong. Every. Single.Time’, a UK Facebook spokesperson huffed to The Drum... Read more

   2 comments

   UK - 21/06/2011

   Social Media

10. What will life be like when your iPhone is the size of a blood cell?

    Opinion: Gordon Young

    In the last issue of The Drum I was able to quote Shakespeare. This time round it’s Crocodile Dundee: “Well, you see, Aborigines don’t... Read more

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    Gordon Young - 25/05/2012

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