THE DRUM

1. 

   Guide Dogs asks for £2 a month in TDA campaign

   The Guide Dogs for the Blind Association is trying to combat the recession by asking for donations of just £2 a month in a new direct mail campaign by TDA.Two mail packs and a landing page for responses have been created by the Cheltenham... Read more

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   England - 06/05/2009

   Below the line
2. 

   Guide Dogs Association launches training school appeal

   The Guide Dogs for the Blind Association is launching a new direct campaign to encourage donations to help 'fit and kit' the charity's new national training school.Cheltenham-based direct-to-digital agency TDA has devised the campaign which... Read more

   0 comments

   England - 13/02/2009

   Marketing
3. 

   Guide Dogs tests child-focused puppy ad

   Guide Dogs for the Blind is testing a new ad in children's magazines as part of an integrated direct marketing campaign to find more supporters for its Sponsor a Puppy initiative.As well as DRTV, national press ads and inserts, a tailored ad ... Read more

   0 comments

   England - 07/07/2009

   Marketing
4. 

   Guide Dogs ramps up digital fundraising activity

   The Guide Dogs association is working with direct marketing agency TDA as it bids to attract and retain more supporters by boosting its digital activity. The charity says the time is right to invest in a more sophisticated digital marketing... Read more

   0 comments

   England - 01/09/2009

   Digital
5. 

   Norwich Union launches equity release campaign

   Norwich Union is running a campaign to promote the benefits of equity release, with below-the-line work provided by TDA.The campaign includes below-the-line work from Cheltenham-based agency TDA to encourage people to make an appointment with a... Read more

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   England - 03/07/2008

   Below the line

   gallery

6. Degree show 2012 previews

   

   

   

   It’s that time of year again: creative students are putting away their spray mount and closing... Read more

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   UK - 11/05/2012

   Design
7. 

   McCann's Aldi campaign scoops Roses Creative Awards Grand Prix - see all the winners here

   McCann Manchester's much-loved campaign for Aldi was awarded the Grand Prix at last night's Roses Creative Awards. ... Read more

   0 comments

   UK - 04/05/2012

   Advertising

8. Girl Geeks: The Drum's top 30 women in digital under 30

   

   

   

   Digital isn’t traditionally known as a female-friendly industry. Perhaps it’s the stereotypical... Read more

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   UK - 12/10/2011

   Digital

   premium

9. Spare a thought for the human behind the Twitter account

   Opinion: Guest Columnists

   Admit it. Sometimes you like to complain. It's OK - we all do; it's part of human nature. Bad service is one of the most annoying things... Read more

   3 comments

   Duncan Parry - 18/05/2012

   Advertising
10. 

    Guide Dogs Association launches Christmas campaign

    The Guide Dogs for the Blind Association has unveiled a direct marketing cash appeal for Christmas.Devised by direct-to-digital agency TDA, the campaign highlights the special, life-changing partnerships between guide dogs and their owners.It... Read more

    0 comments

    England - 10/12/2008

    Marketing

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