THE DRUM

1. 

   Halewood International unveils Sidekick sub-brand with Apple, Redberry and Blueberry flavours

   Independent drinks company Halewood International has announced a new sub brand to its popular Sidekick brand: Sidekick Sours, with Apple, Redberry and Blueberry flavours to launch. ... Read more

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   UK - 14/03/2012

   Marketing
2. 

   Halewood International extends UK brand portfolio with Tequila Rose Strawberry Cream Liqueur

   Halewood International has announced that it is extending its brand portfolio by taking on the UK distribution of Tequila Rose Strawberry Cream Liqueur. ... Read more

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   UK - 27/02/2012

   Marketing
3. 

   Next steps confirmed for Halewood International following death of CEO

   Following the death of Halewood International chairman and CEO, John Halewood, on Saturday 15 October, the family has confirmed the future of the group businesses - Halewood International, H&A Prestige Packing and Willow Water - will remain in... Read more

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   North West - 18/10/2011

   Marketing
4. 

   Halewood International to roll out Crabbie's Mulled Ginger Wine

   Halewood International has confirmed the national distribution of Crabbie’s Mulled Ginger Wine during the winter period. The Mulled Ginger Wine variety will be targeted at on-trade and take home markets having been released for a limited... Read more

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   UK - 12/09/2011

   Marketing
5. 

   Halewood International to launch Lambrini Cider marketed at women

   Halewood International has announced that it is to launch a Lambrini Cider aimed at women later this month.The product has been developed following a two year research programme undertaken by the company into the female consumer across a number of... Read more

   2 comments

   UK - 02/09/2011

   Marketing
6. 

   Halewood International to launch Lazy Jack’s

   Drinks manufacturer Halewood International has announced that it will launch rum-based Lazy Jack’s on 21 August.Targeted at 18 to 25 year old male adults, the ginger flavoured drink will have the strapline “Laid-back Refreshing Ginger... Read more

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   UK - 08/08/2011

   Marketing

   gallery
7. 

   Halewood to relaunch Botany Creek wine brand

   Halewood International is relaunching its Botany Creek wine brand in a bid to capitalise on the growing popularity of British Light Wines.The drinks manufacturer claims the category is now worth £12.5m as consumers look for cheaper price... Read more

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   UK - 15/09/2011

   Marketing
8. 

   Halewood International extends Crabbie's range for Burns Night

   Halewood International is set to expand its Crabbie’s Ginger Ale range with the launch of a new range for Burns Night. Crabbie’s Ginger Mixers; John Crabbie’s Clear Dry Ginger Ale and Fiery Ginger Beer will be packaged in branded... Read more

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   UK - 24/01/2011

   Marketing
9. 

   Halewood International tasks McCann Erickson Manchester with social media activity

   Drinks manufacturer Halewood International has tasked McCann Manchester with delivering a social media strategy across its alcoholic drinks portfolio which includes brands such as Lambrini, Crabbies Alcoholic Ginger Beer and Lamb’s Navy Rum.... Read more

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   UK - 14/12/2010

   Social Media
10. 

    Halewood to market new Crabbie's drink at 'connoisseurs'

    Halewood International is to launch a new variety of its Crabbie's drinks brand aimed at 'ginger and ale connoisseurs'.Crabbie's Black, a 6% alcoholic ginger beer, will be targeted at "a slightly older, more demanding male audience".... Read more

    0 comments

    UK - 16/08/2011

    Marketing

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