THE DRUM

1. 

   Thinking outside the box: innovations in Out of Home advertising

   The world’s oldest advertising medium has undergone a rebirth of late, emerging to embrace everything from touch screens to gesture recognition to augmented reality and near field communications, offering advertisers more and more creative ways to... Read more

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   UK - 27/04/2012

   Advertising

   gallery
2. 

   Pitch news: BSkyB, The Home Office, Centrica, Department of Health

   ... Read more

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   International - 25/05/2012

   Advertising

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3. 

   Top 50 London independent agencies: what's your advice for clients?

   In this feature, we hear from agencies featured in the RAR Top 50 Independent Agencies report, to establish what advice they give to their clients in the ever-changing marketing landscape: whether it's utilising user experience design with digital... Read more

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   London - 25/05/2012

   Advertising

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4. Tablet penetration increases almost fivefold in a year, but home laptops still dominate

   Opinion: Carat on Media...

   Fiona Booth, Research Manager, looks at the changes in how we're getting online ... Read more

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   Carat on Media... - 21/05/2012

   Media
5. 

   The Drum 27 April 2012: Subscribers can download a PDF of the latest issue here

   Out of Home – Cover Story ... Read more

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   UK - 27/04/2012

   Advertising

   premium

   gallery
6. 

   Stats from Retail Lab Day : Shopping on the Go

   Last week, OgilvyAction held Retail Lab Day, which was a series of talks and demonstrations around the growing world of online commerce, and how technology was developing the retail industry. Here are some interesting stats taken from Simon... Read more

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   London - 25/04/2012

   Digital
7. 

   Halifax launches Home Finder mobile app

   Grapple, a mobile innovation and development agency, has teamed up with Halifax to launch the UK’s first smartphone app to act as an ‘end to end companion for homebuyers.’ ... Read more

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   UK - 10/05/2012

   Mobile
8. 

   Pets at Home launches £2m marketing campaign

   Retailer Pets at Home has launched a new £2m marketing campaign carrying the message: "We know pets by heart". ... Read more

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   UK - 09/05/2012

   Advertising
9. 

   BSkyB sees record sales of home communications offering as it reports 5% revenue growth during start of 2012

   Satellite broadcaster BSkyB has revealed a record quarter for home communications sales as it reports revenue growth of 5% in its unaudited three-quarter report, reaching £5,078m. ... Read more

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   London - 02/05/2012

   Entertainment
10. 

    People spend more time at home, are doing less but are happier despite recession, claims IPA research

    Research from the Institute of Practitioners in Advertising (IPA) has claimed that people are now spending more time at home, are doing less and are, on the whole, happy, despite the recession. ... Read more

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    London - 26/04/2012

    Advertising

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