THE DRUM

1. 

   The Drum – New Year’s Honours

   It’s a New Year and time once again for The Drum to dish out its New Year’s Honours. So, which marketing services agencies commanded the most column inches in the past 12 months? Whose bottom ends grew and client lists multiplied? Which agencies... Read more

   0 comments

   UK - 05/01/2012

   Advertising

2. Analysis: 5 reasons to consider sponsoring the Scottish Premier League

   Opinion: Guest Columnists

   This week, the Clydesdale Bank, sponsor of the Scottish Premier League since 2007, announced that it would be ending its deal after the... Read more

   3 comments

   Staff Writer - 18/11/2011

   Sponsorship
3. 

   Homecoming Scotland 2009 work launched

   This week saw the launch of a country wide, year long programme of events celebrating some of Scotland’s contributions to the world.The Homecoming Scotland 2009 programme of events was launched by First Minister Alex Salmond, to encourage... Read more

   0 comments

   Scotland - 19/06/2008

   Marketing
4. 

   Pitch news: BSkyB, The Home Office, Centrica, Department of Health

   ... Read more

   0 comments

   International - 25/05/2012

   Advertising

   premium

5. RAJAR Q1 2012 Headlines

   Opinion: Carat on Media...

   Overview by the Carat Broadcast Team ... Read more

   0 comments

   Carat on Media... - 17/05/2012

   Media
6. 

   Top 50 London independent agencies: what's your advice for clients?

   In this feature, we hear from agencies featured in the RAR Top 50 Independent Agencies report, to establish what advice they give to their clients in the ever-changing marketing landscape: whether it's utilising user experience design with digital... Read more

   0 comments

   London - 25/05/2012

   Advertising

   premium

7. The Web of Fear

   Opinion: False Doorway

   The fear factor has seen Scotland’s media criticism and analysis reduced to little more than Ctrl+C, Ctrl+V. Read more

   5 comments

   Iain Hepburn - 06/05/2012

   Digital
8. 

   Thinking outside the box: innovations in Out of Home advertising

   The world’s oldest advertising medium has undergone a rebirth of late, emerging to embrace everything from touch screens to gesture recognition to augmented reality and near field communications, offering advertisers more and more creative ways to... Read more

   0 comments

   UK - 27/04/2012

   Advertising

   gallery

9. What happens beyond the ‘Winning Years’?

   Sponsored: Freshwater Scotland

   As we approach the halfway point of the ‘Year of Creative Scotland’ campaign, part of VisitScotland’s ‘Winning Year’s’ strategy in the build up to 2014 – the inevitable question has to be asked – what happens beyond the winning years? Without... Read more

   - 23/05/2012

   Design

10. Ignore corporate reputation at your peril

    Opinion: Guest Columnists

    A number of largescale organisations have recently seen their brand attacked in times of crisis, including financial services companies,... Read more

    0 comments

    - 29/02/2012

    Public Relations

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