THE DRUM

1. 

   John Smith unveils ad with Aesop to promote Grand National sponsorship

   Heineken-owned bitter brand John Smith has unveiled an ad, created by Aesop, to promote its sponsorship of the Grand National. ... Read more

   0 comments

   London - 27/03/2012

   Advertising

   video
2. 

   John Lewis launches £6m Christmas campaign with Smiths cover in advert

   John Lewis is launching its £6million Christmas campaign on Friday, with an advert featuring a cover version of The Smiths song ‘Please, please, please, let me get what I want’. ... Read more

   0 comments

   London - 09/11/2011

   Advertising
3. 

   Encounters Bristol International Film Festival appoint Smith & Milton

   Encounters Bristol International Film Festival, a competitive short film and animation festival, havs appointed Smith & Milton Bristol as their creative agency, the first time a single agency has been chosen to handle all communications. ... Read more

   0 comments

   UK - 06/04/2012

   Marketing
4. 

   CR Smith brings blue and white van man out of retirement

   Glazing supplier CR Smith has announced that it is to reboot its successful 1980’s campaign, The Man in the Blue and White Van, to sponsor national weather reports on STV. ... Read more

   0 comments

   Scotland - 02/04/2012

   Advertising
5. 

   John Smith's Grand National takes Paver Smith to the races

   The John Smith’s Grand National Festival has appointed Paver Smith to handle its media relations.The North West PR agency has been appointed to promote the event to the media ahead of taking place at Aintree Racecourse between 8 and 10 April... Read more

   0 comments

   England - 03/02/2010

   Public Relations
6. 

   Musical Marketing - a look at how music is used within advertising

   An advert is, at its base level, designed to stick in your mind, to keep you thinking long enough about a message that you remember it hours, days, even weeks after the initial viewing. And the easiest way to keep an advert in your mind? By... Read more

   2 comments

   UK - 25/04/2012

   Advertising

   video
7. 

   John Smith's creates 'No Nonsense' Royal Wedding plates

   John Smith's ale is the latest brand to jump on the Royal Wedding bandwagon after producing a souvenir plate to commemorate the big day.But the brand has stuck to its 'No Nonsense' values by making the limited edition plates out of paper... Read more

   1 comment

   UK - 20/04/2011

   Marketing
8. 

   Heineken appoints Publicasity for trade PR

   Heineken has appointed Publicasity to handle its trade PR for its portfolio of brands. ... Read more

   0 comments

   London - 17/05/2012

   Public Relations
9. 

   Grand National in full swing with John Smith's sponsorship

   As well as traditional media and advertising sponsorship, the Aintree based racing event is also marketing to a huge online audience.John Smith's is running a heavyweight outdoor campaign to promote its title sponsorship of the Grand National... Read more

   0 comments

   UK - 08/04/2011

   Advertising
10. 

    John Smith's Grand National campaign runs home

    The TV campaign to promote this year’s John Smith’s Grand National has gone to air, created by Leeds advertising agency home.Home was briefed to create a campaign which would raise awareness of the annual event which will take place in... Read more

    9 comments

    England - 23/02/2010

    Advertising

    video

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