Asanka De Silva, marketing controller for John West, discusses the new campaign for the 154 year-old brand and the new direction he is taking it in.
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It’s a New Year and time once again for The Drum to dish out its New Year’s Honours. So, which marketing services agencies commanded the most column inches in the past 12 months? Whose bottom ends grew and client lists multiplied? Which agencies... Read more
The Island of Bermuda is honouring the fact that John Lennon visited the island to write his last album, Double Fantasy, thirty years after it was released.
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John West is set to launch a £6m marketing campaign which will include TV and online advertising, as well as a new website and heavy-weight PR campaign, in an attempt to re-establish the brand’s sea credentials and fishing expertise... Read more
John West has moved its media planning and buying account into Carat Manchester (formerly Mediavest).The business previously rested with Vizeum, which like Carat Manchester is owned by Aegis. The tinned foods company made the decision so the... Read more
