THE DRUM

1. Google, Twitter, Financial Times, MediaCom, Coca-Cola: Insight from the IAB Mobile Engage Conference

   Opinion: Little Drummer Boy

   The Internet Advertising Bureau today held its annual Mobile conference, aiming to promote the adoption of mobile as an advertising... Read more

   0 comments

   Stephen Lepitak - 17/05/2012

   Mobile

2. 'Marketing is Dead' says Saatchi & Saatchi CEO - a response

   Opinion: Guest Columnists

   Yesterday, Kevin Roberts, CEO of Saatchi & Saatchi Worldwide proclaimed that 'marketing is dead' while spreaking at the annual IOD... Read more

   6 comments

   Danny Herbert - 26/04/2012

   Marketing

3. Making Sport Pay: Sport as a Marketing Medium

   Opinion: Guest Columnists

   As the London 2012 Olympic and Paralympic Games move ever closer, as does the European Championships in Poland and the Ukraine, marketing... Read more

   0 comments

   Rory Maxwell - 27/04/2012

   Marketing
4. 

   Are social shares the new link building? The role of social media in search marketing

   A recent experiment conducted by US search company TastyPlacement tested the impact social media can have on organic search results, taking into account Twitter followers, retweets, Facebook shares and Google+ activity. The key result was that +1s... Read more

   3 comments

   UK - 11/05/2012

   Digital
5. 

   Pitch news: Hertz, HTC, Smirnoff, LV=

   Lots of big name accounts currently under review, from Hertz, HTC and Jägermeister to LV=, Npower and Smirnoff. Here we take a look... Read more

   0 comments

   International - 11/05/2012

   Advertising

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6. The Corporate App Explosion

   Opinion: Guest Columnists

   Nicholas Gill from London Creative discusses the growth of corporate apps in the business world. ... Read more

   0 comments

   Nicholas Gill - 20/04/2012

   Digital

7. The Drum Magazine: 25th May 2012

   

   

   

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   0 comments

   UK - 25/05/2012

   Advertising

8. How pop-up owners can run rings around the Olympics?

   Opinion: Guest Columnists

   As the London Olympics grow nearer, marketing campaigns have begun to try and catch hold of Olympics fever, while more-and-more stories... Read more

   0 comments

   Michelle Morris - 16/04/2012

   Marketing

9. Creative Round-Up: Pitch, Grey London, Black & Ginger

   

   

   

   Submit work to feature in The Drum magazine and online in the subscriber Insight section. Contact... Read more

   0 comments

   UK - 27/04/2012

   Design

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10. 

    From across the US and beyond, verdicts pour in on criticised boss Rupert Murdoch

    The New York Times had posted online almost 400 comments on the Murdoch verdict from readers by last night from all over the States and some from Britain. One UK reader even suggests that the Yanks should have invaded Britain . . . in... Read more

    0 comments

    International - 01/05/2012

    Media

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