THE DRUM

1. How do you crack the social ROI nut?

   Opinion: The Inbound Marketing Blog

   Social media may have turned into a staple attribute of business strategies but linking ‘likes’ to sales remains one of the biggest... Read more

   2 comments

   John Hornell - 21/05/2012

   Marketing

2. A nation of chocoholics – why Brits can’t live without Cadbury

   Opinion: Guest Columnists

   Jan Worsley, associate director, SPA Future Thinking, explores the British love for particular brands, including US-owned Cadbury,... Read more

   0 comments

   Jan Worsley - 20/04/2012

   Marketing
3. 

   MARC&ANNA designs British Heart Foundation's Tunnel of Love

   MARC&ANNA has designed the promotional materials for the British Heart Foundation's star-studded fundraising event Tunnel of Love. ... Read more

   0 comments

   UK - 23/05/2012

   Design

   gallery

4. Rosie Arnold D&AD President chooses favourite work from 50 years of entries

   Opinion: Guest Columnists

   As D&AD seeks entries for its 2012 Awards, Rosie Arnold, president of the creative organisation, takes a look back and picks some of her... Read more

   0 comments

   Staff Writer - 17/01/2012

   Design

   gallery

   video

5. Looking for a new agency? Ten tips to run the perfect pitch

   Opinion: Guest Columnists

   It should start with a shortlist and end with a beer, apparently. Dylan Bogg, CEO at Big Communications, offers an agency perspective of... Read more

   2 comments

   Dylan Bogg - 27/03/2012

   Advertising
6. 

   Food brand GLORIOUS! appoints five agencies for biggest marketing push since its launch

   Food brand GLORIOUS! has hired five agencies to handle its biggest marketing activity since its launch in 2008. ... Read more

   0 comments

   UK - 02/04/2012

   Advertising
7. 

   We Love Pop magazine appoints The Cult PR

   Music magazine We Love Pop has appointed The Cult PR to handle all publicity ahead of its first birthday celebrations this summer. ... Read more

   0 comments

   UK - 01/05/2012

   Public Relations
8. 

   VION UK unveils ‘I Love Bcn’ brand with Sphere

   VION UK has unveiled its ‘I Love Bcn’ brand with Sphere Design, with the aim of promoting British bacon. ... Read more

   2 comments

   North West - 25/04/2012

   Design
9. 

   Love and Marriage: Neil Diamond, Ken Russell, David Starkey, Peaches Geldof, Jessica Lawlor, Pippa Fulton and Wag! The Musical

   Some years ago a distant cousin of mine, whose first wife died as a young woman, decided to remarry at the age of 67. ... Read more

   8 comments

   UK - 22/04/2012

   Media

10. The perils of public sector tendering; new blog from industry insider

    Opinion: Tender Spot

    The Tender Spot aims to dish the dirt on some of the public sector tendering going on and get out in the open the practices being used... Read more

    11 comments

    Tender Spot - 17/01/2012

    Marketing

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