THE DRUM

1. 

   Lurpak teams with Last FM to offer music streaming site with dedicated food inspired playlists

   Dairy brand Lurpak has partnered with music discovery service Last.fm, to develop an online music tool which will generate and stream recipes that are based on food inspired play-lists. ... Read more

   1 comment

   London - 30/04/2012

   Digital
2. 

   Lurpak creates £10m national marketing campaign with Wieden + Kennedy

   Lurpak has created a £10m national marketing campaign with Wieden + Kennedy London to promote the launch of its new Lightest Spreadable product. ... Read more

   0 comments

   London - 13/01/2012

   Marketing

   video
3. 

   Ad of the Day: Lurpak - Lightest

   Like the other ads in this series, this is a fantastic look at what happens in the kitchen. Much of it is delivered from the point of view of the food and there are some marvellous shots. It's quite brave in its own way as it strays from the... Read more

   1 comment

   London - 17/01/2012

   Advertising

   video
4. 

   Arla Foods moves Lurpak global ad account into Wieden + Kennedy

   Wieden + Kennedy has been awarded the global ad account for Arla Foods brand Lurpak, replacing Saatchi and Saatchi. ... Read more

   0 comments

   London - 25/11/2011

   Advertising
5. 

   Lurpak launches Good Food Finder iPhone app

   Butter brand Lurpak has launched an iPhone app which it claims will help people source tasty ingredients.The free 'Good Food Finder' app was created for the brand by digital agency Outside Line, and is based on a website run by Lurpak to... Read more

   0 comments

   UK - 07/02/2011

   Mobile
6. 

   Lurpak in-store campaign encourages brand baking use

   An in-store campaign has been created to launch Lurpak’s new limited edition baking pack. The campaign, by BD Network, will roll out across the UK to encourage consumers use Lurpak while baking by providing a limited edition baking tin and... Read more

   0 comments

   UK - 08/09/2010

   Marketing

   gallery

7. BD creates new experiential campaign for Lurpak

   BD has created an experiential and door drop campaign for Lurpak which will begin tomorrow.With a focus in the South of England in order to connect with Lurpak’s target audience of young, Southern ‘foodies’, the activity will... Read more

   0 comments

   Scotland - 23/09/2008

   Advertising
8. 

   BD Scotland picks up gong for door drop campaign

   The DMA has awarded the Inaugural DMA Door Drop Award to BD for its Lurpak butter door drop campaign. The Glasgow based office of the agency took the prize ahead of Virgin Media and Comet. The campaign which was launched last October, centred on... Read more

   0 comments

   Scotland - 27/02/2009

   Below the line
9. 

   Aunt Bessie shown the social media ropes by Outside Line

   Following the news that more over 50s are using Facebook and Twitter it was only a matter of time before Auntie joined social media... Aunt Bessie that is.Outside Line will launch a Facebook page and expand the currently held Twitter page. The aim... Read more

   0 comments

   UK - 28/06/2011

   Social Media
10. 

    Trio of senior marketers get Life at Birmingham agency

    Life Agency has made a trio of senior appointments, including client services director, creative group head and planning director.The expansion follows an influx of new business wins including GSK and the growth of retained accounts Nestlé... Read more

    3 comments

    UK - 18/02/2011

    Below the line

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