THE DRUM

1. 

   MasterCard offers fans the chance to duet with their idols in Brit Awards ad campaign

   MasterCard has today announced the launch of a Something for the Fans competition to support its 14th year of partnership with The BRIT Awards, offering cardholders the chance to win a Priceless Duet in a TV advert with BRITs artists including JLS... Read more

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   UK - 10/01/2012

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   gallery
2. 

   MasterCard announces partnership with The Open Championship

   MasterCard has announced that it is partnering with The R&A, the body that organises The Open Championship.The announcement was made today at Royal St George’s Golf Club, Sandwich, Kent, host of The Open Championship 2011.Alfredo Gangotena,... Read more

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   UK - 12/07/2011

   Marketing
3. 

   Cocktail Marketing partners MasterCard with Albelli

   Cocktail Marketing has created a partnership between online photo book producer Albelli and MasterCard.Albelli will be endorsed in MasterCard's 2011 Travel National Promotion, its largest promotion this year.  The company will offer... Read more

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   UK - 08/07/2011

   Marketing
4. 

   MasterCard website forced offline by hackers

   The MasterCard website has been attacked by hackers, supposedly as a result of WikiLeaks.Credit for the attack was taken by twitter member Ibom Hacktivist, a member of hacking group Anonymous. He tweeted “MasterCard.com DOWN!!!, thats... Read more

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   UK - 28/06/2011

   Digital
5. 

   Wikileaks founder turns the tables on MasterCard with a spoof commercial

   Not everyone likes Julian Assange but you have to admire his style as he takes the mickey out of MasterCard The minute-long spoof video, featuring Assange himself,  lists the expenses run up by Wikileaks expenses as it defends itself.The... Read more

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   UK - 05/07/2011

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   video
6. 

   Trueman hired by MasterCard for marketing role

   Paul Trueman has been appointed as the head of marketing for MasterCard UK and Ireland.Trueman replaces Gill Barr, who left the company to become group marketing director for The Co-operative group in January.He was formerly the marketing director... Read more

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   UK - 31/05/2011

   Marketing
7. 

   Mastercard trials movement based payment technology

   Mastercard is trialling a new system of movement based payment technology which could allow couch potatoes to order a pizza simply by waving at their screen.Mastercard is trialling a new system of movement based payment technology which could... Read more

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   International - 19/09/2011

   Digital
8. 

   The Co-operative Group appoints Mastercard's Carden as director of insight and planning

   Mastercard’s Neil Carden has been appointed by the Co-operative Group to the new role of director of insight and planning.Carden, who previously headed MasterCard Advisor’s business in the UK and RoI, will report directly to Gill Barr,... Read more

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   UK - 26/08/2011

   Marketing

9. Wave and communicate: the possibilities of NFC and email

   Opinion: email to mobile

   The buzz generated by Near Field Communications (NFC) has been becoming louder in recent months as uptake of the technology continues... Read more

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   Grant Sidwell - 27/04/2012

   Digital

10. Mobile Payments: Banks vs Internet Darlings

    Opinion: Guest Columnists

    The stereotype is easy to make. Banks: slow, old and stodgy. Worried only about extracting every penny they can from us and maintaining... Read more

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    Duncan Parry - 20/04/2012

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