THE DRUM

1. 

   Merseytravel seeks two marketing services agencies

   Merseytravel is looking for two agencies to handle its travel marketing and visitor and tourism marketing.The three-year-contract (which may be extended by an extra year) will come with a budget of between £1.2m and £1.6m and is part... Read more

   0 comments

   England - 30/07/2010

   Advertising
2. 

   Outcry following Merseytravel appointment from 'shortlist' of 29

   Merseytravel has appointed Manchester-based Vivid and Liverpool-based Kenyon Fraser after a tender process that outraged many in the marketing and media process.Vivid has been awarded a £1.1m tourism brief while Kenyon Fraser picked up a ... Read more

   11 comments

   UK - 29/01/2011

   Advertising
3. 

   The Mersey Partnership agrees international marketing alliance with Liverpool Boat show organisers

   An international marketing agreement has been signed by The Mersey Partnership (TMP) and the organisers of the Liverpool Boat Show to work together to promote the event and the city. The TMP will front the marketing activity in the lead up to the... Read more

   0 comments

   England - 01/02/2011

   Marketing
4. 

   Merseytravel tender ends with Vivid and Kenyon Fraser hires

   Merseytravel has ended its long search for marketing agencies, first reported by The Drum last summer, with the appointments of Manchester-based Vivid and Liverpool's Kenyon Fraser.The tender, split into two lots, went out in July. Vivid's... Read more

   0 comments

   UK - 28/01/2011

   Marketing
5. 

   Gordon Young's Leader: is there a cure for the pitching disease?

   Gordon Young wrote a leader for the current issue of The Drum which dealt with the St Andrews University and MerseyTravel pitching rowsThere is much angst about how the two public bodies conducted their pitch processes. Disquiet at public sector... Read more

   3 comments

   UK - 04/02/2011

   Advertising
6. 

   Finch creates ad campaign for The Mersey Partnership

   A new campaign is to launch nationally this weekend for The Mersey Partnership (TMP) and the City Region’s Official Tourist Board to attract more short-break visitors to Liverpool. The campaign, which has been created by Finch, focuses on... Read more

   8 comments

   England - 23/07/2009

   Advertising
7. 

   Merseytravel launches Art on the Network site with Mando

   Merseytravel has worked with Liverpool digital agency Mando Group to create a website for its public art initiative, Art on the Network.The transport operator has commissioned art pieces around its network, at stations and terminuses and the... Read more

   0 comments

   UK - 23/06/2010

   Digital

8. Creative round-up: Uniform, Publicis London, I Love MCR

   

   

   

   In this creative review, The Drum takes a look at some of the most interesting creative work and... Read more

   0 comments

   UK - 15/11/2011

   Advertising

   premium
9. 

   New marketing campaign aims to attract short break visitors to Liverpool

   The Mersey Partnership has launched a marketing drive costing more than £350,000 to boost the number of short break visitors to the Liverpool City Region over the summer and autumn.Activity includes advertising on the London Underground and... Read more

   0 comments

   UK - 04/08/2011

   Marketing

   gallery
10. 

    St Andrew's University design tender sees client appoint itself (Update)

    St Andrews University has finally got back to The Drum with their comments regarding a row that saw the University appoint an inhouse team after running a tender process which attracted 47 bids.St Andrews University Design and Print was named as... Read more

    63 comments

    Scotland - 31/01/2011

    Design

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