Michelin has launched its latest UK advertising campaign with a mix of TV ads and online banners illustrating gow they are ‘getting g a grip on wet roads’ with the Michelin Primacy 3 tyre.
... Read more
French tyre manufacturer Michelin has announced that they are hot on the trail of a window thief who snaffled three stained glass windows from the firm’s warehouse in the 1980’s.A confidential hotline and website have been set up by... Read more
The Drum travelled to Claremont in the south of France to meet Michelin’s head of brand Claire Dorland-Clauzel, the first woman to sit on the famous tyre brand’s board. While the famous Bibendum character is quite obviously at the heart of the... Read more
Michelin is launching a new campaign next Monday, 12 September, focusing on the safety of drivers in wet weather, still with the strapline ‘The right tyre changes everything’.The campaign will run for seven weeks across TV ads, outdoor... Read more
Republished classic Michelin tyre poster adverts are to be sold as part of the centenary celebrations at Michelin House. The posters will be sold in the Conran Shop at Michelin House for a limited period, featuring ‘Semelle’, an... Read more
Phil Baldock has been promoted to head of communications for tyre brand Michelin. Baldock, who has been working as a project manager within the communications team since last summer, has worked at the company since 1992 and also held roles such as... Read more
Equator has launched its redesigned website for Andrew Fairlie, the two Michelin starred chef behind the prestigious Gleneagles-based Restaurant Andrew Fairlie.“The website has been designed to take visitors on a culinary journey, allowing... Read more
Tyre brand Michelin has released the third phase of its global campaign in the UK, highlighting the longevity of its tyres. The new TV campaign presents brand mascot the Michelin Man defeating a ‘wearing’ road, by supplying drivers... Read more
