THE DRUM

1. 

   Pepsi MAX unveils Xbox Live mini-game with Microsoft Advertising

   Pepsi MAX has launched a branded Xbox Live mini-game, based on its Crowd Surfing TV campaign. ... Read more

   0 comments

   UK - 14/05/2012

   Advertising

   video
2. 

   MINI's 'Psychic Roadster' predicts your future in new digital campaign

   Car brand MINI has launched a new digital campaign promising to tell you what your future holds. ... Read more

   0 comments

   UK - 10/04/2012

   Digital
3. 

   MINI 80 second ‘super-indent’ unveiled by WCRS

   An 80-second super ident for the MINI Countryman has been unveiled by agency WCRS. ... Read more

   0 comments

   London - 06/02/2012

   Advertising

   video
4. 

   Coca-Cola unveils its ‘Beat Fleet’ for the Olympic Relay

   Coca-Cola has unveiled its ‘Beat Fleet’ of hybrid vehicles to lead the Olympic Torchbearers, with the aim of creating excitement and handling out commemorative bottles. ... Read more

   2 comments

   UK - 24/04/2012

   Marketing

   gallery
5. 

   Four agencies still in US race to take Mini Cooper for a spin

   Mini Cooper is said to have narrowed its hunt for an agency in the brand's US review to a final four: Bartle Bogle Hegarty, The Via Agency, Fitzgerald + Co. and the incumbent Butler, Shine, Stern & Partners. ... Read more

   0 comments

   United States - 10/03/2012

   Advertising
6. 

   Kellogg's Mini Max cereal to sponsor breakfast on Boomerang

   Kellogg's is promoting its kids' cereal brand Mini Max by sponsoring the breakfast slot on children's channel Boomerang. ... Read more

   0 comments

   UK - 17/02/2012

   Sponsorship
7. 

   Motorola Mobility to sponsor Snowbombing as part of Motorola DEFY MINI launch campaign

   Motorola Mobility has launched an integrated marketing campaign, conceived and developed with Ogilvy Action, to celebrate the launch of the Motorola DEFY MINI. ... Read more

   1 comment

   UK - 15/02/2012

   Sponsorship
8. 

   Six agencies in the running for Mini Cooper business in the US

   Six agencies have made it to Mini Cooper's creative and media review in the US. The car firm's marketing executives will visit the agencies before selecting the three finalists, says AdAge magazine. ... Read more

   0 comments

   International - 12/02/2012

   Public Relations
9. 

   'March 7 for iPad 3' and Apple may be looking at a mini version, too

   With the world now expecting a new iPad in March, possibly March 7, surprise speculation today suggested that Apple was working with component suppliers in Asia to test a new tablet with a smaller screen. ... Read more

   0 comments

   International - 14/02/2012

   Mobile
10. 

    Mini Cooper sponsors deadly weather

    Munich-based ad agency Sassenbach, whose clients include BMW, has paid to have the cold weather front sweeping Europe named 'Cooper' after the BMW-owned Mini Cooper. The stunt, which cost the agency €229, was ill-advised however after the freezing... Read more

    0 comments

    Europe - 02/02/2012

    Public Relations

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