THE DRUM

1. 

   Caffrey's updates identity to target lager drinkers

   Molson Coors has launched a new brand identity for Irish Ale brand Caffrey’s as it targets lager drinkers. The brand has been re-designed by Landor Associates to engage with a ‘lost generation’ of ale drinks, with the new... Read more

   1 comment

   UK - 25/08/2011

   Design

   gallery

2. Molson Coors entered into 'Hall of Shame' over supplier payment terms

   International brewery Molson Coors has been entered by The Forum of Private Business into its ‘Hall of Shame’ over its supplier payment terms. The brewer, which owns brands such as Carling, Grolsch and Cobra, has extended its supplier... Read more

   6 comments

   UK - 20/09/2010

   Marketing

3. The Scarlets sign sponsorship deals with Molson Coors and Princes Gate

   Molson Coors has signed a three-year sponsorship deal with The Scarlets regional rugby team, which will see the brewer’s brand displayed on the team shirts. The deal will include exclusive pouring rights for Molson Coors at the team’s... Read more

   1 comment

   England - 21/09/2010

   Marketing
4. 

   Carling plans £7 million relaunch

   Molson Coors, owner of the Carling brand, has announced a £7.3million relaunch of the pint brand.The rebrand will include new packaging of an aluminium bottle, with advertising to start in September.As part of the overhaul a sub-brand called... Read more

   2 comments

   UK - 19/07/2011

   Design
5. 

   Blue Moon to raise awareness through ‘Artfully Crafted’ campaign

   North American craft beer Blue Moon has launched its ‘Artfully Crafted’ through-the-line campaign.The extensive three month campaign sees Blue Moon team up with BD Network to drive awareness and trial of the hand-crafted beer, with two... Read more

   0 comments

   UK - 23/06/2011

   Marketing

   gallery
6. 

   Grolsch moves £6m ad account to BMB as Carling reviews

   Lager brand Grolsch is understood to have moved its advertising account out of The Leith Agency to Beattie McGuiness Bungay (BMB). The account, worth around £6 million, has been handled The Leith Agency since 2000, continuing with the... Read more

   5 comments

   UK - 17/03/2011

   Advertising
7. 

   Sol set to review global advertising account

   Heineken is set to review the global advertising account for its Mexican beer brand Sol. The UK account was formerly handled principally by The Leith Agency, which held onto its place on the roster following the brand’s move from previous... Read more

   0 comments

   UK - 17/02/2011

   Advertising
8. 

   Molson Coors brings in Echo as consumer experience adviser for Carling

   Molson Coors UK has appointed brand and product design agency Echo as its strategic brand partner for lager brand Carling. The agency has been tasked with advising Carling on its brand and consumer experience across on-and-off-trade.Annette... Read more

   0 comments

   UK - 20/12/2010

   Marketing
9. 

   Sponsorship sees Carling become official beer of Scottish Rugby

   Carling has signed a three-year deal to become the official beer of Scottish Rugby and the team's Murrayfield Stadium.The sponsorship deal will see Carling's branding feature heavily at Murrayfield on billboards, LED pitch-side advertising, bars... Read more

   5 comments

   UK - 02/02/2010

   Marketing
10. 

    Molson Coors states 'disapointment' at alcohol duty rise

    Molson Coors has said that it is ‘disappointed’ at the news that alcohol duty on beer will rise once again, while cider brands are considering their reaction to the news that duty will rise on their products by 10%.Today, Alistair... Read more

    0 comments

    UK - 24/03/2010

    Marketing

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