THE DRUM

1. 

   Ad of the Day: Cadbury Wispa - Great Pointless Things

   Pointless achievement is celebrated by this unusual ad for Cadbury Wispa. A group of five friends rally together to carry a giant inflatable up a mountain. The dryly delivered by rather silly voiceover is augmented by rousing choral music to give... Read more

   0 comments

   UK - 24/05/2012

   Advertising

   video
2. 

   ITV commercial director to speak about the future of TV at The Drum’s Digital Sessions

   The speaker line-up at next week’s Drum’s Digital Sessions conference has been further bolstered with the announcement that Simon Daglish, group commercial director at ITV, is set to speak on the future of TV in the digital age. ... Read more

   1 comment

   London - 18/05/2012

   Digital
3. 

   Heineken, Diageo and Loch Leven’s Larder commission threebrand

   Edinburgh-based threebrand has completed the launch of Heineken’s Newcastle Summer Ale in the USA, the first seasonal brand extension for the Newcastle range in the growing US ale market.Threebrand developed the ale’s primary packaging... Read more

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   Scotland - 22/07/2010

   Design

   gallery
4. 

   Kshocolat - a brand worth saving?

   The administration of Kshocolat, a Scottish brand that was well liked but never quite managed to make the cut through with consumers it needed to in order to survive, has been on the whole treated with sadness by marketers. The company will close... Read more

   10 comments

   Scotland - 04/02/2010

   Marketing

   gallery

5. Kraft strives to translate brand loyalty into company love

   Kraft’s controversial takeover of Cadbury’s has left a sour taste in the mouths of chocoholics, but as people struggle to digest the British firm’s new American owners, it seems the international conglomerate simply wants to be... Read more

   1 comment

   UK - 13/09/2010

   Marketing
6. 

   ThreeBrand tasked with development of Sirius whisky branding

   A branding project to launch whisky brand Sirius Intrepid Whisky Purveyors has been completed by ThreeBrand. The Sirius brand was launched in Las Vegas last month by collector Mahesh Patel, as a result of the world’s most expensive bottle of... Read more

   0 comments

   Scotland - 08/04/2011

   Design

   gallery
7. 

   New Amaze Digital boss to talk strategy at Stodge Breakfast

   2011 threatens to be another challenging year for digital communications agencies. In February Minetwork is to bring together five leading digital agency bosses to share their secrets of success.Willing to share their thoughts, views and... Read more

   0 comments

   UK - 17/01/2011

   Digital
8. 

   Diageo entrusts three marketing projects to Threebrand

   International drinks company Diageo has tasked three projects to Edinburgh-based Threebrand for brands Smirnoff, Bushmills Malt and Baileys. With the aid of Threebrand, Diageo is set to launch a below-the-line and POS toolkit for Smirnoff... Read more

   5 comments

   Scotland - 17/02/2010

   Marketing

   gallery
9. 

   2011 Sony Radio Academy Award Winners announced

   Last night saw this year’s Sony Radio Academy Award Winners announced, with Talk Sport being named as UK Station of the Year, Robbie Savage awarded the Sony DAB Rising Star Award and Rolling Stone Ronnie Wood picking up the Music Personality... Read more

   0 comments

   UK - 10/05/2011

   Media

10. Tayburn bolsters board and adds new chairman

    Tayburn has appointed two new board directors and a new chairman. Malcolm Stewart and Nick Cadbury, who have both been at Tayburn for over a decade, have both taken up the title of board director. They are creative directors of Tayburn Brands and... Read more

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    Scotland - 21/01/2002

    Advertising

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