THE DRUM

1. 

   Old Spice duel gets underway with tonnes of new videos

   Old Spice has released a raft of new YouTube videos as part of its internet duel between rival hunks Isaiah Mustafa and Fabio. The viral battle is part of a campaign created by Wieden + Kennedy that got underway when new man Fabio laid down the... Read more

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   UK - 28/07/2011

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2. 

   Mustafa beats Fabio in Old Spice duel

   Isaiah Mustafa has been crowned the true Old Spice Guy after winning his online duel with rival hunk Fabio.The pair have starred in more than 40 videos on the Old Spice YouTube channel as part of a viral campaign created by Wieden+Kennedy Portland... Read more

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   UK - 29/07/2011

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3. 

   New Old Spice Guy proposes a duel with old Old Spice guy

   The new Old Spice Guy (Fabio) is challenging the old Old Spice Guy (Isaiah Mustafa) to an online duel.Old Spice advertising agency Wieden + Kennedy is behind the viral battle.The Financial Post has reported that the battle will take place Tuesday... Read more

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   UK - 26/07/2011

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4. Mustafa returns for Old Spice campaign

   Old Spice is to continue its popular campaign from last year starring Isaiah Mustafa. This new campaign, which will begin to run in the US from 7 February, will highlight the brand’s new Fresh collection that includes a deodorant, body spray... Read more

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   UK - 28/01/2011

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5. 

   Russell Townsend's campaigns of 2010: Old Spice, WWF, Pepsi, Arcade Fire, Nike

   A round up of the some of Townsend's favourite campaigns from 2010, from brands such as Old Spice, Pepsi, Nike and WWF. Read more

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   UK - 05/01/2011

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6. Gellan Watt's marketing campaigns of 2010: Old Spice

   Another of this year's most discussed and lauded campaigns of the year is Watt's choice for personal praise, in the form of Old Spice. Read more

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   UK - 29/12/2010

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7. 

   Sanky's favourite campaigns from 2010: Old Spice

   Sanky takes a look at one of the most talked about campaigns in years, the Old Spice viral. Read more

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   UK - 23/12/2010

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8. 

   Procter & Gamble: the world's biggest channel hopper

   As economic woes continue, industry giants are changing the way they look to advertise products and engage with consumers. Out goes the multi-million TV strategy and in comes the increased digital budget. ... Read more

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   International - 02/04/2012

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9. 

   Will the Evian babies finally overtake Blendtec for world's top video spot?

   The competition is fierce - but just 15 million behind, the babies are hustling hard to topple BlendtecThis week author Brian Shin revisits the best viral videos of all time. "When we last took a look , only two campaigns had crossed the 100... Read more

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   UK - 30/08/2011

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10. 

    The man your man could win like: Old Spice dominates D&AD awards

    Wieden+Kennedy's popular Old Spice campaign was the big winner at last night's D&AD Awards, scooping two prestigious Black Pencils.The Man Your Man Could Smell Like campaign picked up black pencils in the TV commercial campaign category and the TV... Read more

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    UK - 17/06/2011

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