THE DRUM

1. 

   What makes for a successful online news site? Online Media Awards judges give us their verdicts

   Before the Online Media Awards close for entries at midnight tonight, The Drum caught up with CNN's Nick Wrenn and former People editor Bill Hagerty to get a sense of what they will be looking for when they judge this year's awards. ... Read more

   0 comments

   UK - 23/03/2012

   Digital

2. The Engagement Yardstick: what should marketers look for from online measurement tools?

   Opinion: Guest Columnists

   Online measurement is a key role for marketers in the digitial age, but with so much data now available, where can marketers look for... Read more

   0 comments

   Ollie Bath - 01/05/2012

   Digital

3. Affiliate Window – Mobile results April 2012

   

   

   

   The affiliate network Affiliate Window has released its latest mobile statistics for April 2012. ... Read more

   0 comments

   UK - 15/05/2012

   Marketing

   premium

4. Tablet penetration increases almost fivefold in a year, but home laptops still dominate

   Opinion: Carat on Media...

   Fiona Booth, Research Manager, looks at the changes in how we're getting online ... Read more

   0 comments

   Carat on Media... - 21/05/2012

   Media

5. Re-branding online advertising

   Opinion: Guest Columnists

   Dominic Trigg, managing director Europe at Rocket Fuel, discusses how companies are becoming disillusioned by using click-through rates... Read more

   2 comments

   Dominic Trigg - 18/04/2012

   Advertising
6. 

   McCann's Aldi campaign scoops Roses Creative Awards Grand Prix - see all the winners here

   McCann Manchester's much-loved campaign for Aldi was awarded the Grand Prix at last night's Roses Creative Awards. ... Read more

   0 comments

   UK - 04/05/2012

   Advertising

7. Why offline will soon start to grow, and digital soon start to shrink (relatively speaking…)

   Opinion: Guest Columnists

   John Watson, founding partner of Watson Phillips Norman discusses the predicted rise on online marketing budget spend, and what the means... Read more

   4 comments

   John Watson - 04/05/2012

   Advertising

8. Technology gives performance marketers the edge

   Opinion: Guest Columnists

   Rob Durkin, CEO of FusePump discusses the growing importance of technology to retailers and affilate when it comes to performance... Read more

   0 comments

   Rob Durkin - 03/05/2012

   Marketing
9. 

   The Times, Guardian and Wall Street Journal among Online Media Awards nominations

   Some of the biggest names in journalism including Mail Online, the BBC and Wall Street Journal have today been announced among the finalists for this year's Online Media Awards. ... Read more

   0 comments

   International - 16/05/2012

   Digital

10. Build your own online community: bespoke social environments

    Opinion: Digital Scoop

    The value of an online community is priceless to both a community and its creator. They can influence your output with crowd-sourcing,... Read more

    6 comments

    Charley Caines - 30/04/2012

    Digital

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