THE DRUM

1. 

   Pernod Ricard to grow marketing spend in Europe

   French spirits brand Pernod Ricard has announced that it will increase its investment in European advertising in a bid to increase market share. According to the Wall Street Journal, the brand plans to take advantage of European economic recovery... Read more

   0 comments

   UK - 24/06/2011

   Marketing
2. 

   Pernod Ricard devises AA drink drive campaign

   Drinks maker Pernod Ricard has teamed up with the Automobile Association to launch a joint campaign intended to curtail incidences of drink driving.Launching tomorrow the campaign will incorporate outdoor ads and a social media campaign to remind... Read more

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   UK - 30/11/2010

   Advertising
3. 

   Pernod Ricard appoint Driven for Jameson cult movie campaign

   Pernod Ricard has appointed Wilmslow based agency Driven to create a new experiential campaign for its whisky brand Jameson. The campaign for the Jameson Cult Film Club will see classic cult movies screened to selected audiences across the UK from... Read more

   0 comments

   England - 21/11/2008

   Advertising
4. 

   Malibu enlists Zone to reward its digital VIPs

   Pernod Ricard UK has appointed digital agency Zone to develop online content for Malibu. ... Read more

   0 comments

   UK - 23/05/2012

   Digital
5. 

   Olmeca limited edition bottle design overseen by Ferry Corsten

   A limited edition bottle of Olmeca tequila has been commissioned by Pernod Ricard, designed by Coley Porter Bell and DJ Ferry Corsten. Read more

   0 comments

   UK - 30/09/2011

   Design
6. 

   Absolut Blank campaign uses artists for inspiration

   Pernod Ricard’s brand Absolut Vodka is launching a global campaign with of collaborations with 18 artists.The artists, who work in various specialties including painting and film, will create films, print and outdoor ads, consumer events and... Read more

   0 comments

   UK - 13/07/2011

   Advertising
7. 

   Absolut Vodka appoints John Doe to handle PR

   Absolut Vodka has appointed John Doe to run the consumer PR for the brand, owned by Pernod Ricard.Weber Shandwick will still handle all the trade PR for Absolut.John Doe will generate and support collaborations within the art, music and fashion... Read more

   0 comments

   UK - 07/07/2011

   Public Relations
8. 

   Malibu launches Nikki Farquharson-designed limited edition bottle

   Pernod Ricard rum brand Malibu has collaborated with illustrator Nikki Farquharson on a colourful limited edition bottle.The bottle’s design is inspired by the vibrancy of summer and the colours of the iconic Malibu logo, reflecting the... Read more

   3 comments

   UK - 11/04/2011

   Design

   gallery
9. 

   Smirnoff brand diminished for second year claims poll

   Vodka label Smirnoff remains the world’s foremost alcoholic drinks brand, but has lost brand value for the second consecutive year an annual survey has found. According to The Power 100, published by brand value and strategy consultancy... Read more

   0 comments

   UK - 09/05/2011

   Marketing
10. 

    Absolut's Jamie Hewlett collaboration continues with Spirit of London microsite

    Absolut is promoting its collaboration with Jamie Hewlett with the launch of a new microsite called the Spirit of London. ... Read more

    0 comments

    UK - 01/05/2012

    Design

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