1. Peter Vardy creates brand mascot Aard Vardy

    Peter Vardy creates brand mascot Aard Vardy

    Car dealership Peter Vardy Group has introduced a brand mascot into its communications – Aard Vardy, created by the company’s marketing agency, The Lane Agency. The character has been introduced as part of the client’s brief to... Read more

    2 comments
    Scotland - 23/07/2010
    Marketing
    gallery
  2. Mini dresses as Highland Cow for Peter Vardy campaign

    Mini dresses as Highland Cow for Peter Vardy campaign

    A social media campaign for car dealer Peter Vardy has been launched, featuring a Mini which has been crossed with a Highland cow. The Scottish Mini campaign, developed by Whitespace, aims to highlight that the company wishes to be known as a ... Read more

    6 comments
    Scotland - 17/02/2010
    Digital
    gallery

  3. Feather Brooksbank wins Peter Vardy media brief for launch

    Feather Brooksbank has been appointed by motor retailer Peter Vardy to handle media planning and buying for the launch of its new business. The initial activity will be centered on the first dealership, which was launched in Perth, and will start... Read more

    0 comments
    Scotland - 29/06/2006
    Advertising

  4. Union appointed to Vardy creative job for launch

    The Union has been appointed by Peter Vardy Ltd to handle the launch of its motor retailing business.After a comprehensive pitch process, The Union was chosen to create a brand identity programme and handle all the dealership advertising.... Read more

    0 comments
    Scotland - 13/07/2006
    Advertising

  5. Chief Culture Officer

    Opinion: Social Media Marketing, A Naked View

    Am I wrong to be swayed by the thought that large organisations, corporations should employ a CCO or Chief Culture Officer? ... Read more

    0 comments
    Colin Gilchrist - 06/07/2010
    Social Media

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