THE DRUM

1. 

   Pets at Home launches £2m marketing campaign

   Retailer Pets at Home has launched a new £2m marketing campaign carrying the message: "We know pets by heart". ... Read more

   0 comments

   UK - 09/05/2012

   Advertising
2. 

   Pets at Home releases 'A little bird told me...' brand range

   A new name, identity and packaging has been designed for Pets at Home brand ‘A little bird told me...’The design, by Stocks Taylor Benson, will run across the range of wild bird foods, but could run across future extentions such as... Read more

   0 comments

   England - 14/09/2011

   Design
3. 

   Greggs marketer Jefferson moves to Pets at Home

   Greggs marketing director Scott Jefferson is understood to have left the bakery chain to take up the same post at Cheshire-based retailer Pets at Home.Jefferson, who joined Greggs from Great North Eastern Railways in 2004, will replace Breffni... Read more

   1 comment

   UK - 30/11/2010

   Marketing
4. 

   Pets At Home looks to build customer loyalty online

   The UK's leading pet retailer Pets At Home has appointed a new Leeds-based digital partner to help them to build more loyalty online.To co-ordinate all ongoing online strategy the Cheshire-based company has appointed Leeds-based digital agency AWA... Read more

   4 comments

   UK - 18/03/2010

   Marketing
5. 

   Epiphany aims to boost Pets at Home online awareness

   Pets at Home is to improve its online visibility having commissioned Epiphany Solutions with handling a ‘significant’ SEO campaign. Epiphany has begun the campaign and has already improved search ranking results for Pets at Home with... Read more

   0 comments

   England - 14/07/2010

   Digital
6. 

   Pets At Home sticks with Biss Lancaster after PR review

   Biss Lancaster fights off competition from London to retain PR account for the UK's leading pet care brand Pets At Home.It is understood that Biss Lancaster, which has handled the PR business for the last three years, fended off competition from... Read more

   0 comments

   UK - 22/04/2010

   Public Relations
7. 

   Pets at Home sold to KKR for nearly £1b

   Pet store brand Pets at Home has been acquired by private equity firm KKR for nearly £1b. The brand has been sold by Bridgegroup which was in talks with several potential buyers – Apax Partners, Bain, KKR and TPG and follows successful... Read more

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   UK - 27/01/2010

   Marketing

8. Media pitch for Pets at Home

   Pets at Home is reported to be conducting a review of its media buying arrangements, currently split between two regional agencies.Brilliant Media handles local activity while Manchester’s MediaVest has worked on a national campaign... Read more

   0 comments

   England - 24/07/2008

   Media

9. Pets at Home concludes media buying review

   Pets at Home's media buying arrangements, previously split between Brilliant Media and Manchester's MediaVest, will now be handled by Mediaedge:cia.The account had previously been split between Brilliant Media, which handled local activity, and... Read more

   0 comments

   England - 08/08/2008

   Media
10. 

    Thinking outside the box: innovations in Out of Home advertising

    The world’s oldest advertising medium has undergone a rebirth of late, emerging to embrace everything from touch screens to gesture recognition to augmented reality and near field communications, offering advertisers more and more creative ways to... Read more

    0 comments

    UK - 27/04/2012

    Advertising

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