THE DRUM

1. What did Saatchi and Saatchi CEO really mean when he said marketing was dead?

   Opinion: Gordon Young

   There you are in the back of a cab, and after discussing the weather, the traffic and the economy, the driver asks… “And what is it you... Read more

   1 comment

   Gordon Young - 11/05/2012

   Marketing
2. 

   Marks & Spencer's pre-tax profits impacted despite rise in group sales of 2%

   High street retailer Marks & Spencer has announced a rise in group sales of 2% and a growth in its UK business sales of 1.5% despite a fall in general merchandising sales of 0.9% over the last year. ... Read more

   0 comments

   London - 22/05/2012

   Marketing
3. 

   ITV set to pilot an integrated 6pm news hour format

   ITV is set to pilot an integrated 6pm news hour format in a bid to challenge BBC1's 6pm dominance.The Guardian claims that the move is being initiated to challenge the dominance that the BBC has in the ratings between 6pm and 7pm. The paper... Read more

   0 comments

   UK - 14/09/2011

   Media
4. 

   How King.com, the second largest games developer on Facebook, plans to capitalise on Facebook’s IPO

   As Facebook begins trading on the New York Stock Exchange in the third largest US IPO, brands like King.com are hoping to capitalise on the new opportunities that should arise. ... Read more

   0 comments

   International - 25/05/2012

   Social Media
5. 

   BBC to pilot “clone” based gameshow

   A gameshow in which contestants attempt to guess which of a gallery of computer generated clones is a real person is to be piloted by the BBC.Cloned, brainchild of 24 year old former English teacher George Hutton, will see contestants attempt to... Read more

   0 comments

   UK - 08/09/2011

   Media

6. Maxwell and all that: Could Warren Buffett more than fill his shoes?

   Opinion: Noel Young

   Do I detect a note of wishful thinking in some journalists' musings as Sly Bailey packs her bags? A yearning for the good old days of... Read more

   0 comments

   Noel Young - 06/05/2012

   Media
7. 

   National Archives to pilot web archiving scheme for local authorities

   The National Archives is to pilot a web archiving model for local authorities, initially focussing on seven archive services.It will used as the basis for creating a template for procuring web archiving services and guidance on best practice to... Read more

   0 comments

   England - 25/07/2011

   Digital
8. 

   French kitchen retailer Mobalpa hires The Market Creative for UK launch

   French kitchen brand Mobalpa has appointed The Market Creative to work on its launch into the UK. ... Read more

   0 comments

   UK - 30/04/2012

   Marketing
9. 

   Flybe marketing manager: We believe our repositioning takes us way beyond the rest of the sector

   This week, Flybe has announced a brand repositioning to ‘Making flying better’, which it will start to roll out straight away. The Drum caught up with Simon Lilley, Flybe’s marketing manager, to discuss why the repositioning took place and how it... Read more

   0 comments

   London - 27/04/2012

   Marketing
10. 

    STV Productions wins first commission from BBC Three

    STV Productions has won its first ever commission from BBC Three, having been enlisted to produce a new panel show pilot for the channel. ... Read more

    0 comments

    UK - 29/03/2012

    Media

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