THE DRUM

1. 15 agencies you should have heard of

   

   

   

   The Drum takes a look at a list of 15 hidden gems, compiled by the combined expertise of RAR, The... Read more

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   UK - 29/11/2011

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2. The consumer is dead, long live people

   Opinion: Guest Columnists

   Scott Hendry, head of UK planning at Gyro, says marketers should stop thinking about the consumer and start thinking about people. ... Read more

   2 comments

   Staff Writer - 15/05/2012

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3. 

   Former Sunday Express editor Sue Douglas plans to launch new national Sunday redtop

   Former Sunday Express editor, Sue Douglas, along with a former ITV executive, Rupert Howell, is undertood to be contemplating launching a new Sunday redtop to take on News International’s Sun on Sunday. ... Read more

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   UK - 16/04/2012

   Media

4. Creative Round-Up: The Design Foundry, Pearlfisher, Stylo

   

   

   

   Submit work to feature in The Drum magazine and online in the Insight section. Contact thomas... Read more

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   UK - 25/05/2012

   Design

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5. 

   Safestyle UK appoints Carat for media planning and buying

   Double-glazing company Safestyle UK has appointed Carat to handle its media planning and buying, including affiliate, SEO and PPC. ... Read more

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   UK - 15/05/2012

   Media

6. Paying for the future

   Opinion: False Doorway

   Is a Guardian-affiliated journalism qualification going to have any more value out in the industry? Or a sign of another mis-step by the... Read more

   5 comments

   Iain Hepburn - 13/04/2012

   Digital
7. 

   Crunch time for Star and Express: seven-day operation on the way?

   Tough days ahead at Richard Desmond's newspaper titles as reports say the Express and Daily Star owner wants to slash between £8m and £18m of costs at the titles. ... Read more

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   UK - 23/03/2012

   Media
8. 

   Slow own brand sales maybe due to quality 'downgrading' says Ogilvy planning partner Katrina Michel

   A slow growth in own-brand product sales may reflect the ‘downgrading’ of quality which consumers have begun to notice, Katrina Michel, planning partner for Ogilvy, has said. In response to market research that found that while total... Read more

   3 comments

   UK - 17/08/2011

   Marketing
9. 

   Katrina Michel explains Planning Express exit

   Planning Express co-owner Katrina Michel has told The Drum about her plans to leave the Cheshire agency to pursue a potential new career as a teacher.Michel formed the planning agency with co-owner Liz Bielinska three years ago and will leave in... Read more

   4 comments

   UK - 08/07/2010

   Advertising
10. 

    No launch date planned for roll out of Twitter's small business ad platform in UK yet

    Bruce Daisley, UK sales director for Twitter has said that at the current time there is no plan to announce a date for the roll out of its advertising platform for small businesses, launched in partnership with American Express. ... Read more

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    UK - 27/03/2012

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