THE DRUM

1. 

   Vitesse Noir to change packaging after Portman Group rules wording suggests the product has energising capabilities

   Hardknott Brewery’s beer brand Vitesse Noir has breached alcohol responsibility rules for making claims about the stimulating effects of the product on its packaging, the Portman Group has said. ... Read more

   0 comments

   UK - 10/04/2012

   Design
2. 

   The Portman Group praises Cameron's pledge to clean up Booze Britain

   Alcohol marketing regulator The Portman Group has highlighted its support for Prime Minister David Cameron, who has pledged to battle Britain’s binge drinking culture. ... Read more

   0 comments

   UK - 15/02/2012

   Marketing
3. 

   Deadline for Portman Group consultation into alcohol marketing approaches

   The Portman Group is calling for people to submit their final responses about changes to the Code of Practice for responsible alcohol marketing, with the consultation deadline tomorrow. ... Read more

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   UK - 30/01/2012

   Marketing

4. Corona Extra promotion does not encourage excessive consumption, Portman Group finds

   A promotion for Corona Extra with the prize of a trip to Ibiza did not breach responsible drinking guidelines, the Portman Group’s Independent Complaints Panel has said. ... Read more

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   London - 11/10/2011

   Marketing
5. 

   Infographic: New alcohol strategy set out to stop binge drinking

   A new alcohol strategy has been set up in England and Wales to tackle binge drinking, with plans to introduce a minimum unit price for alcohol; banning the sale of multi-buy discount deals; and improved powers to stop serving alcohol to drunks. ... Read more

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   UK - 23/03/2012

   Marketing

   gallery
6. 

   Portman Group appoints new chief executive

   The Portman Group, the body which represents nine UK drinks manufacturers, has appointed Henry Ashworth from the Cabinet Office as its new chief executive.Ashworth was part of the Cabinet Office Behavioural Insights Team where he was leading... Read more

   0 comments

   UK - 19/09/2011

   Marketing
7. 

   Cell Drinks escapes censure from The Portman Group

   The Portman Group has ruled that ready-to-drink vodka range, Cell Drinks, has not broken its code. The Independent Complaints Panel for The Portman Group ruled that the vodka, which provoked a complaint that its foil pouches looked like a popular... Read more

   0 comments

   UK - 25/08/2011

   Marketing
8. 

   Portman Group confirms how the alcohol industry will deliver responsible drinking information on labels

   Alcohol industry regulator the Portman Group has today confirmed how the alcohol industry will deliver responsible drinking information on 80% of alcohol labels on UK shelves by 2013, as pledged in March this year.The pledge under the Government... Read more

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   UK - 19/08/2011

   Marketing
9. 

   The Portman Group hits back at claim that alcohol brands target youngsters through social media

   The Portman Group has hit back at a report that young people are being targeted by alcohol brands through social media. Earlier today, charity Alcohol Concern released a report that claimed young people were targeted through online competitions... Read more

   0 comments

   UK - 17/08/2011

   Social Media
10. 

    Coca Cola backs experiential marketing code of conduct for the UK

    Coca Cola Great Britain has said that it welcomes the experiential marketing code of conduct which has been brought in to strengthen the protections for consumers and marketers in the UK. ... Read more

    0 comments

    UK - 02/03/2012

    Advertising

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