Brands are failing to build relationships with their customers on Valentine's Day and are instead bombarding them with cut-price offers in a bid to generate quick sales, according to new research.
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Smoothie brand innocent has announced the appointment of Pure360 as its email marketing provider for all the 13 European countries it operates in.
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North West digital marketing agency New Age Media, accused yesterday of creating spam Google reviews to negatively mark down its competitors, has told The Drum that it has led to the agency being flooded with calls from potential clients, and has ... Read more
Digital music identification service Shazam is to target UK advertisers with its TV offering, having appointed Miles Lewis as its vice president advertising sales for the UK and Europe. Lewis talks to The Drum about the company’s plans for the UK... Read more
Marketing consultancy Purebrand has developed a brand identity for Callcredit’s new on-line consumer service, Noddle.Purebrand describes the brand, which will launch in autumn, as “real, in-touch, honest, friendly and engaging”... Read more
