THE DRUM

1. 

   The Union reappointed by Quality Meat Scotland for advertising following Merle closure

   Quality Meat Scotland has appointed The Union to handle its advertising account following the closure of incumbent Merle.The Edinburgh agency, which held the account until July last year upon the appointment of Merle, was reappointed following a... Read more

   0 comments

   Scotland - 30/06/2011

   Advertising
2. 

   Quality Meat Scotland consumer campaign targets London

   A direct mail consumer campaign for Quality Meat Scotland (QMS) which aims to increase consumption of Scotch Beef and Scotch Lamb has begun to run in London. Created by HUSH, which was tasked with handling two consumer campaigns in both London and... Read more

   3 comments

   UK - 11/03/2011

   Marketing
3. 

   Quality Meat Scotland appoint new marketing exec

   Quality Meat Scotland has appointed Jack Broussine to the position of marketing executive, replacing incumbent Gordon Sloan in the role of promoting Scotch beef, lamb and pork.The role will see Broussine assume the reins of QMS’s Specially... Read more

   0 comments

   Scotland - 10/12/2010

   Marketing

4. Quality Meat Scotland looks to get Behind the Label with campaign

   Quality Meat Scotland has begun a new campaign starring over 100 farmers from across the country. Created by Merle and with media planning and buying by Mediacom Scotland, the ‘Behind the Label’ campaign aims to improve consumers&rsquo... Read more

   57 comments

   Scotland - 14/09/2010

   Advertising

   gallery
5. 

   Quality Meat Scotland appointment for Stripe

   Public body Quality Meat Scotland, which supports the Scottish red meat industry, has appointed Stripe Communications on a six month retained contract. The appointment follows a three-way-pitch through the Scottish Government framework and will... Read more

   0 comments

   Scotland - 28/09/2010

   Public Relations

6. Quotes of the week: D&AD, Quality Meat Scotland, Vauxhall,

   The Drum looks at some of the best quotes from the industry news over the last seven days. Newly elected D&AD president 'Sanky' Sankarayya commented on the announcement of his new status; “I want to act as a bridge between... Read more

   1 comment

   UK - 17/09/2010

   Media
7. 

   Merle picks up Quality Meat Scotland brief

   Following a competitive pitched between Scottish Government marketing communication roster agencies, Merle has been appointed the handle a new brand campaign for Quality Meat Scotland. The campaign, relating to the Scotch Beef, Scotch Lamb and... Read more

   0 comments

   Scotland - 09/07/2010

   Marketing
8. 

   New Quality Meat Scotland campaign set to break

   A campaign for Quality Meat Scotland is set to launch for Scotch Beef, developed by The Union. The campaign has already launched in Greater London on TV, across six sheets near multiple retailers and on digital sheets during rush hour, showing the... Read more

   10 comments

   UK - 27/10/2009

   Advertising

   video

9. Quality Meat Scotland reviews ads

   Quality Meat Scotland is in the final stages of reviewing its creative advertising account.Three Scottish Executive roster agencies were invited to pitch for the account, thought to be worth around £500,000, they were Barkers, The Leith... Read more

   0 comments

   Scotland - 02/12/2004

   Advertising
10. 

    Quality Meat launches interactive poster campaign

    Quality Meat Scotland has installed an interactive touch screen panel in a Clear Channel bus shelter on Edinburgh’s Princes Street, part of its ongoing ‘Behind the Label’ campaign.The 52” digital screen allows the public to... Read more

    13 comments

    Scotland - 01/10/2010

    Advertising

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