THE DRUM

1. The Four Economic Reasons to Rebrand Your Business

   Opinion: Guest Columnists

   The decision to rebrand a company is a big strategic move that must bring on board all staff and begin a new dawn. Losing years of brand... Read more

   3 comments

   Sookie Shuen - 23/04/2012

   Marketing
2. 

   Yell rebrands as … Hibu

   Yell, the online arm of the go to directory of homes and businesses, has announced that it is to rebrand itself with a new (incomprehensible) moniker. ... Read more

   3 comments

   UK - 23/05/2012

   Marketing
3. 

   The Drum Marketing Award 2012 finalists announced

   The finalists for this year’s the Drum Marketing Awards have been announced, with six agencies vying for Marketing Services Company of the Year. ... Read more

   0 comments

   UK - 08/03/2012

   Marketing

4. Waterstones drops a clanger

   Opinion: Guest Columnists

   Waterstone's decision to rebrand and drop the apostrophe from its logo sparked a few headlines, mainly from people wondering why they... Read more

   3 comments

   Nicky Weston - 18/01/2012

   Marketing

5. Re-branding online advertising

   Opinion: Guest Columnists

   Dominic Trigg, managing director Europe at Rocket Fuel, discusses how companies are becoming disillusioned by using click-through rates... Read more

   2 comments

   Dominic Trigg - 18/04/2012

   Advertising
6. 

   Cardiff City Football Club fans see red over mooted rebrand

   Cardiff City Football Club’s Malaysian owners are said to be mulling a break with the past by undertaking a complete rebrand that could consign the clubs historic blue strip to history. ... Read more

   1 comment

   UK - 09/05/2012

   Marketing

7. Every little helps: The rebranding of Tesco's value range

   Opinion: Guest Columnists

   Following Tesco updating its Value range to Everyday Value with Rocket Design, and the announcement that the supermarket is reviewing its... Read more

   1 comment

   Gareth Healey - 12/04/2012

   Design
8. 

   How PR Strategy played a key part in the rebranding of Virgin Media Business

   The launch of Virgin Media Business was signalled by a campaign intended to herald a shake-up of the business telecoms market and create a platform for the organisation to enter a new phase of growth. The campaign needed to convey how the Virgin... Read more

   0 comments

   UK - 08/08/2011

   Public Relations

   premium

   gallery

   video
9. 

   Balfour Beatty Living Places rebranded

   Creative agency The Workroom has announced that they are to relaunch Balfour Beatty’s Living Places brand next week – sporting a new look name, positioning, identity and visual language. ... Read more

   1 comment

   UK - 20/04/2012

   Marketing
10. 

    we are:london rebrands as we are experience

    we are:london has today announced that it is changing its name to we are experience as the agency aims to focus on the multi-platform approach to enhancing the consumer brand experience. ... Read more

    1 comment

    London - 19/04/2012

    Marketing

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