THE DRUM

1. 

   Making millions: Bob Geldof, Fraser Ewing, Semion Mogilevich and Royal Bank of Scotland fatcats

   It’s a rich man’s world and former Boomtown Rats star Bob Geldof is no stranger to it, according to The Sunday Times. ... Read more

   15 comments

   UK - 20/05/2012

   Media
2. 

   The Drum – New Year’s Honours

   It’s a New Year and time once again for The Drum to dish out its New Year’s Honours. So, which marketing services agencies commanded the most column inches in the past 12 months? Whose bottom ends grew and client lists multiplied? Which agencies... Read more

   0 comments

   UK - 05/01/2012

   Advertising

3. How can businesses take advantage of the Queen's Diamond Jubilee?

   Opinion: Guest Columnists

   Despite the fact the Olympics are all-pervasive as much from a brand point of view as from the general public’s, there is another,... Read more

   0 comments

   Richard Barrett - 30/04/2012

   Marketing
4. 

   Sunday Round Up: Blackberry, Royal Bank of Scotland, Analogue TV, Bollywood, US Government

   Following the systems failure of Blackberry this week, Royal Bank of Scotland is the latest company to turn to Apple to test its confidential corporate communications offering. The Observer has learned that RBS will now trial the use of iPhones... Read more

   0 comments

   International - 16/10/2011

   Advertising
5. 

   Virgin Money tops twitter interaction analysis as EngagementIndex begins to cover banking sector tweets

   Newly launched social media monitoring service Engagement Index has begun to oversee the popularity and effectiveness of financial brands in their communications through Twitter. ... Read more

   1 comment

   London - 05/03/2012

   Social Media

6. The Drum Magazine: 25th May 2012

   

   

   

   Read more

   0 comments

   UK - 25/05/2012

   Advertising
7. 

   Royal Bank of Scotland to extend Edinburgh airport campaign to Glasgow and Aberdeen

   The Royal Bank of Scotland will look to extend its airport campaign currently running at Edinburgh Airport, across Glasgow and Aberdeen. The campaign, by Frame, features a new proposition ‘This is Home’ as the financial brand aims to... Read more

   2 comments

   UK - 19/08/2011

   Advertising

   gallery

   video
8. 

   The Drum Marketing Award 2012 finalists announced

   The finalists for this year’s the Drum Marketing Awards have been announced, with six agencies vying for Marketing Services Company of the Year. ... Read more

   0 comments

   UK - 08/03/2012

   Marketing
9. 

   Royal Bank of Scotland confirms digital review

   The Royal Bank of Scotland (RBS) has confirmed that it is to review its digital agency contracts for its own brand and NatWest. The review, which begins this week, will be overseen by Hazel Cotton, RBS Group sourcing manager for digital agencies... Read more

   0 comments

   UK - 14/04/2011

   Digital

10. Degree show 2012 previews

    

    

    

    It’s that time of year again: creative students are putting away their spray mount and closing... Read more

    0 comments

    UK - 11/05/2012

    Design

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