Sainsbury’s Brand Match ads have been banned by the ASA for not making clear that it was not available in 23 of their "main estate" stores.
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Brands are failing to build relationships with their customers on Valentine's Day and are instead bombarding them with cut-price offers in a bid to generate quick sales, according to new research.
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A Sainsbury’s ad, broadcast in October, has been banned by the ASA for saying ‘right now at Sainsbury's ALL toys are half price’, while the offer was only available on selected toys online.
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Last year, three-and-a-half-year-old Lily Robinson asked Sainsbury’s why tiger bread was called tiger bread when it looks much more like a giraffe.
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Sainsbury’s is promoting its sponsorship of the Paralympic Games through a series of 90 second films, where athletes will discuss their dedication to their sport and the sacrifices they are making in their journey to this year's Paralympic Games.
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INITIALS Marketing has created a 'career toolkit' to support Sainsbury's Youth Can initiative, a scheme which aims to show young people 'there is more to working in retail than just stacking shelves'.
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It has been revealed that supermarket chain Morrisons has appointed Rebecca Singleton, current head of non-food marketing at Sainsbury’s to its team as marketing director.
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