THE DRUM

1. 

   Santander unveils new campaign with Euro RSCG London

   Santander is launching a new ad campaign with Euro RSCG London, promoting its 123 current account. ... Read more

   1 comment

   London - 07/03/2012

   Advertising

   video
2. 

   Marketers from Virgin Atlantic, Santander, Mercedes Benz, Match.com and Wrigleys to judge Drum Marketing Awards 2012

   The judging panel for this year’s Drum Marketing Awards 2012 has begun to form, with marketers from Virgin Atlantic, Santander, Mercedes Benz, Match.com and Wrigleys having all agreed to participate. ... Read more

   0 comments

   UK - 15/11/2011

   Events
3. 

   Santander boosts brand perception with targeted online video campaign

   This case study highlights how Santander has enhanced consumers' perception of its brand over its competitors by extending its offline marketing strategies with online video ads from Tremor Video. The bank increased consumers' awareness of its... Read more

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   UK - 14/10/2011

   Digital

   premium
4. 

   Duttons helps Abbey International rebrand to Santander Private Banking

   The Jersey subsidiary of Santander UK PLC, Abbey International, has rebranded as Santander Private Banking.The rebrand was completed with the help of Bristol-based Duttons Design, who have been working with Abbey International on its brand... Read more

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   UK - 27/06/2011

   Design
5. 

   Marketing source wins Santander brief

   Exmouth-based Marketing Source has won a contract to provide Santander with the technology to implement its email communications for 2011/12.Marketing Source will be providing the bank with a bespoke, secure email deployment and campaign... Read more

   0 comments

   UK - 05/05/2011

   Advertising
6. 

   Santander CEO to take on group chief executive role at Lloyds TSB

   António Horta-Osório is to succeed Eric Daniels as group chief executive of Lloyds Banking Group. Read more

   0 comments

   UK - 03/11/2010

   Marketing
7. 

   FACT claims Tesco and Vauxhall amongst firms who indirectly fund piracy through advertising

   The Federation Against Copyright Theft (Fact) has said that 83 major companies, including Tesco, Vauxhall and BT, indirectly fund TV and film piracy because of where their online advertising appears. ... Read more

   1 comment

   UK - 20/12/2011

   Advertising
8. 

   Santander promotes UK launch with Red Brick game

   Santander aims to raise awareness of its brand in the UK with a problem solving mobile and online game.The Spanish bank started rebranding Abbey and Bradford & Bingley branches as Santander last week, and it has already launched an advertising... Read more

   0 comments

   South East - 18/01/2010

   Marketing
9. 

   Santander's Mackay believes finance sector will return

   David Mackay, director for north division of Santander UK, who was part of the executive team behind the rebrand of Abbey and Bradford & Bingley, has predicted that the sector will bounce back. Speaking from the annual Santander convention where... Read more

   0 comments

   UK - 05/02/2010

   Marketing
10. 

    Banks struggle to grasp social media, with only 14% updating social media content online each week

    Banks are struggling to grasp social media, research from MyPrivateBanking has found, with only seven of the world’s top 50 banks having updated social media content, such as blogs or podcasts, in the past week. ... Read more

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    International - 18/04/2012

    Social Media

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