THE DRUM

1. 

   Video: Principles creates new Simply Be TV ad

   Simply Be, the fashion retailer that caters for curvier women, has worked with Principles Agency on a new TV ad to promote its Autumn/Winter catalogue.Leeds-based Principles was appointed to create the TV ad following a competitive pitch. Its ad... Read more

   0 comments

   UK - 30/09/2010

   Advertising

   video
2. 

   UTV Media makes £5m acquisition of Irish social media agency Simply Zesty

   UTV Media has announced the £5m acquisition of Irish social media agency Simply Zesty. ... Read more

   0 comments

   Republic of Ireland - 06/03/2012

   Media

3. How can UK agencies re-discover winning ways at Cannes?

   Opinion: Guest Columnists

   With the annual Cannes Lions creativity festival only weeks away, Simon Robinson, integrated creative director at Kitcatt Nohr Digitas,... Read more

   0 comments

   Simon Robinson - 14/05/2012

   Advertising

4. Google, Twitter, Financial Times, MediaCom, Coca-Cola: Insight from the IAB Mobile Engage Conference

   Opinion: Little Drummer Boy

   The Internet Advertising Bureau today held its annual Mobile conference, aiming to promote the adoption of mobile as an advertising... Read more

   0 comments

   Stephen Lepitak - 17/05/2012

   Mobile

5. Creativity in Paper

   Opinion: Guest Columnists

   Emma Linley, creative papers product manager at Antalis McNaughton, which will be sponsoring tonight's Read more

   0 comments

   Emma Linley - 03/05/2012

   Marketing

   gallery

   video

6. In full, Mark Zuckerberg's remarkable letter to potential Facebook investors

   Opinion: Letter from America

   Mark Zuckerberg at 27 may well be the richest young man on earth right now - and could be $28 billion richer, according to some... Read more

   4 comments

   Noel Young - 02/02/2012

   Social Media

7. Membership organisations: big challenges, digital answers?

   

   In this article, Adrian discusses findings of a Precedent report which reveals a number of issues... Read more

   0 comments

   UK - 11/04/2012

   Digital

8. Why social media is essential to SEO

   Sponsored: Branded 3

   At the turn of 2012, the SEO industry was rife with predictions heralding a new dawn in which authoritative signals from trusted social networks would have a huge impact on rankings. ... Read more

   - 11/05/2012

   Social Media

9. The Four Economic Reasons to Rebrand Your Business

   Opinion: Guest Columnists

   The decision to rebrand a company is a big strategic move that must bring on board all staff and begin a new dawn. Losing years of brand... Read more

   3 comments

   Sookie Shuen - 23/04/2012

   Marketing
10. 

    Nationwide launches campaign with Kitcatt Nohr Digitas for Simply Rewards

    Nationwide has launched a campaign to promote Simply Rewards, a new range of discounts on major brands offered to Nationwide’s credit and debit card customers, with Kitcatt Nohr Digitas. ... Read more

    0 comments

    London - 16/11/2011

    Marketing

    gallery

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