There is an 86% uplift in association with key brand statements for brands exposed on the Smart TV platform versus non-exposed control samples, a survey by Rovi Corporation into connected TV advertising.
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With recent research from DWPub revealing that more than eight out of ten PR professionals currently work with bloggers to provide coverage for clients, it is clear that the importance of bloggers in the PR mix is increasing.
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Millenial Media’s Scorecard for Mobile Advertising Reach and Targeting (SMART) report has found that three global trends for 2011 were local targeting, mobile video and mass market reach.
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