THE DRUM

1. 

   Ian Macleod Distillers to raise profile through SECC partnership

   Ian Macleod Distillers has teamed up with the Scottish Exhibition and Conference Centre in a bid to raise the profile of its Glengoyne Highland Single Malt and Smokehead Islay Single Malt.Looking to tap into the SECC’s 1.3 million annual... Read more

   4 comments

   UK - 25/03/2011

   Marketing
2. 

   Smokehead whisky creates ad for Classic Rock sponsorship

   Smokehead, the single malt whisky by Ian Macleod Distillers, is marking the start of its official sponsorship of Classic Rock Magazine with a new ad campaign.The ad, created by Robertson Darby Advertising which is based in Moray in East Scotland,... Read more

   12 comments

   UK - 30/07/2010

   Advertising
3. 

   Creative Review: Casio, Original Source, Specsavers

   In the latest issue of The Drum magazine James Prentice, brand manager at Yorkshire Tea, offered her thoughts on the latest creative offerings. Do you agree with him?1. North Northants Development Company (online film)Creative LynxHome is where... Read more

   0 comments

   UK - 18/08/2010

   Advertising

   gallery
4. 

   The Sun on Sunday to launch: media buyers react

   Media mogul Rupert Murdoch has finally announced media's worst kept secret, that The Sun on Sunday will begin to run 'very soon', replacing the now defunct News of the World. ... Read more

   0 comments

   UK - 17/02/2012

   Media
5. 

   French anti-smoking campaign compares smoking to oral sex

   A French anti-smoking campaign has caused outraged as it uses sexually suggestive imagery involving teenagers. The shock poster campaign released by Association Les Droits des Non-fumeurs and created by ad agency BDDP & Fils aims to discourage... Read more

   38 comments

   UK - 24/02/2010

   Advertising

   gallery
6. 

   Irish Cancer Society unveils ‘I’ll Quit When I’m 30’ campaign targeting young women

   The Irish Cancer Society is launching a campaign aimed specifically at young women who smoke, encouraging them to choose a quit date and prepare for it. ... Read more

   1 comment

   Republic of Ireland - 21/02/2012

   Advertising
7. 

   Smoking Gun handed PR brief to raise awareness of Alpecin

   German caffeine shampoo brand Dr Kurt Wolff has tasked Smoking Gun PR with raising the profile of its men’s shampoo brand, Alpecin, as it launches its latest burst of summer TV advertising. The shampoo, which claims to help protect against... Read more

   0 comments

   UK - 01/08/2011

   Public Relations

   video
8. 

   VisitBritain sees UK reputation go up in smoke

   Tourism body VisitBritain has been forced to pull a marketing campaign aimed at encouraging holidaymakers to the country as the UK’s reputation as a safe and law abiding nation goes up in smoke.Adverts bearing the tagline “You’re... Read more

   0 comments

   UK - 10/08/2011

   Advertising
9. 

   Smokefree South West launches Plain Packs Protect campaign against tobacco packaging

   A plain cigarette packaging campaign has begun to run from Smokefree South West to raise awareness of what the organisation claims is the impact that tobacco packaging has on attracting smokers. ... Read more

   11 comments

   South West - 28/02/2012

   Marketing

   gallery
10. 

    Iris hits on novel idea for smoking charity Quit UK

    Marketing agency iris reckons it has come up with a novel way to encourage people to stop smoking for client Quit UK.Hundreds of readers will unwittingly stumble on a message from the charity, disguised as an ordinary chapter, when they turn the... Read more

    9 comments

    UK - 01/02/2011

    Design

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